1969–70 New Orleans mayoral election

New Orleans mayoral election, 1969–1970

← 1965 1973 →

Candidate Moon Landrieu Ben Toledano Party Democratic Republican Popular vote 94,332 65,558 Percentage 59.0% 41.0%

Mayor before election Victor H. Schiro Democratic Elected mayor Moon Landrieu Democratic

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Government
v t e

The New Orleans mayoral election of 1969-1970 resulted in the election of Moon Landrieu as mayor of New Orleans. This election also saw an unexpectedly strong showing for a Republican candidate; the party had previously had negligible support in the city.

Incumbent mayor Victor H. Schiro was term-limited after winning elections in 1961 and 1965.

Major candidates in the Democratic primary included:

• former State Representative and City Councilman-at-Large Moon Landrieu,
• Jimmy Fitzmorris, former City Councillor from 1954 to 1966
• future Louisiana Attorney General and current State Senator William J. Guste
• City Councillor-at-Large John J. Petre had previously been a state legislator.
• Judge David Gertler was well financed and had strong support from the city's Jewish community
• Orleans Parish School Board President Lloyd J. Rittiner

First Democratic Party Primary, November 8, 1969

Second Democratic Party Primary, December 13, 1969

General Election, 1970

• Orleans Parish Democratic Executive Committee. First and Second Democratic Primary Elections, 1969.
• Fitzmorris, James E. Frankly, Fitz! Pelican, 1992.