Ureta's first movie was Zoom Zoom Superman a fantasy comedy movie with the former child wonder Niño Muhlach in 1973, followed by his next comedy movie, Si Popeye ATBP Movie was also released the same year. On television, he co-hosted the mid-day variety show Noontime Matinee with Tina Revilla over GMA-7 which later became, Ariel con Tina over BBC-2 (now ABS-CBN 2). He also hosted Ariel and Co after 6 in the same television network. He also hosted a variety show called Patok na Patok was formerly aired on MBS 4 (now PTV 4) from 1975 to 1977.[2]
1990s
He also hosted a party themed night musical variety program RSVP on the Kapuso Network GMA 7 from 1991 to 1995 with co-host Dawn Zulueta.[2] Ureta was also a host of a short-lived comedy game program Go For It on ABC 5 (now TV5) from 1998 to 1999. He is also a former sitcom director of a comedy show Ober Da Bakod, formerly aired on GMA from 1993 to 1997.
2000s to present
Ureta was a replacement host for Eddie Mercado on the final grand draw of Hope & More Mega Million Stakes on July 10, 2004 during the untimely hospital confinement of the latter.
Ureta is a segment host of the Philippine morning television show, Umagang Kay Ganda[3] and a former co-anchor of DZMM's Todo-Todo Walang Preno with Winnie Cordero until August 28, 2020.
Ureta became a part of Kimmy Dora and its sequel as Luisito Go Dong Hae, Kimmy and Dora's father.[4] The film is a box-office success in the Philippines earning PHP80 million and PHP133,963,009 for the first and second film respectively.[5]
