The upper reaches are contained in the rugged, heavily forested and largely inaccessible, Avon Wilderness Park. The river passes through forested hillsides, then cleared agricultural land. Around Stratford the river has dug a wide channel up to 500 metres (1,600 ft) across, composed mainly of sand banks and pebble banks. The river then forms a boundary for the Macallister Irrigation District, with Nuntin Creek joining 10 kilometres (6.2 mi) downstream of Stratford contributing a large amount of irrigation drainage to the river.
Considerable demand is placed on the Latrobe and Thomson Rivers for supply of Melbourne's water, industrial use in Australia's largest pulp and paper mill and the power industry in the Latrobe Valley, and for irrigation. The Avon escapes any major impoundment or diversion.
The river was important to the indigenousGunai/Kurnai people, highlighted by Knob Reserve, 3 kilometres (1.9 mi) south of Stratford, being part of the Gunai/Kurnai Bataluk Cultural Trail. The trail highlights the places of cultural significance to the first inhabitants across East Gippsland.[citation needed]
Etymology
In the Brataualung language, two names have been recorded for the river, Dooyeedang, with no defined meaning;[4][5] and Kutbuntaura-wurk, Kurbuntaura referring to a section of the Brataua clan meaning "fire carriers" who lived on the upper Avon River, and wurk, meaning "land" or "country".[6][10]Kutbuntaura-wurk may therefore be considered a description: 'the land of the Kutbuntaura'.