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Avvenire

Avvenire
Front page, 31 December 2008
TypeDaily newspaper
FormatBroadsheet
Owner(s)Italian Episcopal Conference
EditorMarco Girardo
Founded1968; 56 years ago (1968)
Political alignmentPolitical Catholicism
Catholic social teaching
Christian left
LanguageItalian
HeadquartersMilan, Italy
Circulation45,160,996 Annually (2012)[1]
WebsiteAvvenire

Avvenire (English: "Future") is an Italian daily newspaper which is affiliated with the Catholic Church and is based in Milan.

History and profile

Avvenire was founded in 1968 in Milan through the merger of two Catholic newspapers: L'Avvenire d'Italia of Bologna and l'Italia of Milan. The paper has its headquarters in Milan[2] and is the organ of the progressive wing of the Vatican Council.[3] Pope Paul VI strongly supported the daily and wanted a common cultural medium for Italian Catholics. Throughout its history, Avvenire has maintained this characteristic, despite pressures to accommodate itself to the needs of a society in evolution. For example, in the middle of the 1990s, under the editorship of Dino Boffo, it increased its coverage of civil society and extended the parts of the newspaper devoted to cultural debate.

New initiatives were also launched. In February 1996, a biweekly insert under the name of "Popotus" was published devoted exclusively to youth, for whom three other inserts were also included: "Luoghi dell'Infinito", "Noi Genitori e Figli", "Non Profit". In 1998, an Internet edition began to be published.

On 7 March 2002, Avvenire experienced a major change with the format and content. From that time, a number of new inserts have been included: "è lavoro" (about job and employment), "è vita" (about bioethics), and "Agorà domenica" (about culture).

These innovations have led to a steady increase in its circulation, significant given the general decline in sales of other Italian newspapers. The average number of copies sold each day in February 2005 was 103,000. As of 2024, Marco Girardo was the editor of the newspaper.[4]

The newspaper belongs to the Italian Episcopal Conference.[5]

Circulation

In 1997 the circulation of Avvenire was 94,700 copies.[6] It was 97,934 copies in 2004.[7] In 2008 the paper had a circulation of 105,812 copies.[8] The circulation of the paper was 106,306 copies in 2009 and 106,928 copies in 2010.[9]

In 2012 Avvenire sold 45,160,996 copies.[1]

Average daily circulation of Avvenire (1976 - 2022, ADS data). The radically different industrial plan compared to other dailies - consisting mainly in the sale of lots to religious institutions and similar - have ensured the newspaper a stable and constant circulation over time.

References

  1. ^ a b "Daily newspapers: national circulation (2012)". Agcom. Archived from the original on 27 July 2020. Retrieved 12 June 2016.
  2. ^ "Communicating Europe: Italy Manual" (PDF). European Stability Initiative. 19 May 2008. Retrieved 7 May 2015.
  3. ^ Anthony Weymouth; Bernard Lamizet (3 June 2014). Markets and Myths: Forces For Change In the European Media. Routledge. p. 136. ISBN 978-1-317-88970-0. Retrieved 1 March 2015.
  4. ^ "Editoria. Marco Girardo nuovo direttore di Avvenire". Avvenire (in Italian). 5 May 2023.
  5. ^ "Italy's Catholic church 'mortified' by Silvio Berlusconi's private life". The Telegraph. 13 August 2009. Retrieved 23 November 2014.
  6. ^ Jose L. Alvarez; Carmelo Mazza; Jordi Mur (October 1999). "The management publishing industry in Europe" (PDF). University of Navarra. Archived from the original (Occasional Paper No:99/4) on 30 June 2010. Retrieved 27 April 2015.
  7. ^ "European Publishing Monitor. Italy" (PDF). Turku School of Economics and KEA. Archived from the original (PDF) on 11 April 2015. Retrieved 5 April 2015.
  8. ^ "Dati certificati 2008". ADS (in Italian). Archived from the original (XLS) on 22 July 2011. Retrieved 8 June 2011.
  9. ^ "National newspapers total circulation". International Federation of Audit Bureaux of Circulations. Archived from the original on 6 December 2014. Retrieved 3 December 2014.

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