Bonnie Lynn Bernstein (born August 16, 1970) is an American sports journalist and media executive. She has been named one of the most accomplished female sportscasters in history by the American Sportscasters Association, spending nearly 20 years as a reporter and studio host at ESPN, ABC and CBS Sports, covering the NFL, NBA, MLB and college football and basketball.[1] Bernstein is currently the founder and CEO of Walk Swiftly Productions, a multimedia production company specializing in non-scripted sports and entertainment content.
Bernstein spent three years climbing the local broadcast ladder, launching her career as the news and sports director at WXJN-FM radio in Lewes, Delaware.[citation needed] She transitioned to television at WMDT-TV in Salisbury, Maryland as the ABC affiliate's weekend news anchor, then became Reno, Nevada's, first-ever female weekday sports anchor at NBC affiliate KRNV-TV.[citation needed]
Upon signing with CBS/Westwood One Radio in 2001, Bernstein often pulled "double duty" during the NFL season, covering a Sunday game for CBS and Monday Night Football for radio.[citation needed]
In April 2013, Bernstein was named vice president of Content and Brand Development for Campus Insiders, a digital partnership between Silver Chalice Ventures, founded by Chicago Bulls and White Sox owner Jerry Reinsdorf, and IMG College, the nation's largest collegiate sports marketing company.[7] Bernstein was also the on-air "face" of the network, hosting daily studio shows during the college football season and NCAA Basketball Championship.[8] Her off-air responsibilities included creating original programming for the network, developing and securing new sponsor partnerships, and designing brand extensions that enhanced the reach of CI's digital and social platforms.[citation needed]
Walk Swiftly Productions
In January 2017, Bernstein founded Walk Swiftly Productions, where she is CEO.[citation needed] Through WSP and her consultancy, Velvet Hammer Media, Bernstein collaborates with some of sports’ most prominent organizations, including the NCAA and the College Football Playoff (CFP).[citation needed] In 2019, ESPN's docuseries, GOOD GAME: UC Irvine, produced by WSP and executive produced by Bernstein, received the Tempest Award for "Best Esports-Themed Program;",[9] and CMT's Country on Campus received nominations for "Best Music Series" and "Best Sports and Recreation" series at the Cynopsis Short Form Video Awards.[10] Other notable WSP titles include the XFL's signature series, “For the Love of Football" and the Audible Originals audio series, She Got Game.[citation needed]