In 1983, having accepted an offer to study business at the University of Liverpool, Dunstone decided to defer his studies for a year and accept a sales job at Torch Computers in Cambridge. After a year, he decided to continue at Torch instead of pursuing his studies, eventually leaving for a sales position at NEC in 1986.[4]
It was whilst working at NEC, tasked initially with selling computers and then mobile phones, that he first spotted the potential of mobile phones and the future of mobile communications. At that time, handsets were large, cumbersome and mainly purchased by big business and large organisations. Corporate clients were well catered for but small businesses, the self-employed and the general public had nowhere to go. Dunstone realised that mobile phones would eventually become ubiquitous and left NEC in 1989 to start his own business serving this larger market.[4]
Naming his company The Carphone Warehouse (CPW), emphasising a broad choice of products and low prices, Dunstone first began selling mobile phones out of his flat on Marylebone Road in 1989. He was 25 years old and had £6,000 of savings to start his business.[4]
In July 2000, the company floated on the London Stock Exchange and based on an Issue price of 200p, the company was valued at approximately £1.7 billion.
In 2003 Carphone Warehouse established a subsidiary TalkTalk, from the assets acquired through the purchase of Opal Telecom in 2002. TalkTalk provided home phone and broadband into the UK market. TalkTalk aggressive pricing was disruptive to the market and grew its customer base rapidly. Growth was also through acquisition, purchasing one.tel, AOL, Tele2 and lastly the Tiscali ISP businesses in the UK, this led to the demerger of TalkTalk as a separate business in March 2010.
In December 2019, Dunstone purchased £10 million worth of shares in TalkTalk, meaning he now owns 29.5% of the company's stock.[5]
In May 2008, Best Buy, an American multinational consumer electronics corporation, and CPW agreed to create a new company, Best Buy Europe. Best Buy acquired 50% of CPW's European and US retail interests for a cash consideration of £1.1 billion or $2.1 billion. The assets of the newly formed company comprise CPW's existing retail business, operating from more than 2,400 stores in nine European countries under CPW and Phone House brands. These include the UK, Belgium, France, Germany, Ireland, The Netherlands, Portugal, Spain and Sweden.
CPW became the world's largest independent mobile communications retailer, but may now have lost this position.
In 2005 Dunstone's salary and bonus came to £689,000.[6] In the Sunday Times Rich List 2006 he was listed in 64th place, with an estimated fortune of £830 million.[7]
Dunstone employed the controversial ex-convict Ernest Saunders as a business consultant for Carphone Warehouse prior to its flotation.[8]
DMGT is one of the largest media companies in the UK and has interests around the world in national and regional newspapers, television, radio, exhibitions and information publishing.
Council Member of The Prince's Trust and former chairman of its trading subsidiary, the Prince's Trust Trading Ltd.[9]
The Prince's Trust is a Registered Charity (in England) No 1079675. The Prince's Trust Trading Limited (a company registered in England No 3161821) is a wholly owned subsidiary and trades on behalf of The Prince's Trust. In their 2006 annual report, The Prince's Trust had a gross income of £56.8m and an expenditure of £40.8m.[11]
Strike
Dunstone is a major backer of discount online estate agency Strike.[12]
Qualifications
Dunstone has 3 A-levels, grades B,C & D.[3] He abandoned his business degree at Liverpool University after taking a gap-year with Torch Computers in Cambridge and then with NEC.[2]
Honours and awards
In 2005 Dunstone was awarded The Daily Telegraph's Business Person of the Year.[13]
In November 2013, the Prime Minister appointed Dunstone to the board of trustees of Royal Museums Greenwich.[17] Dunstone was reappointed in 2017 but resigned in February 2021 before the end of his second term.[18][19][20] He has donated to both the Labour and Conservative parties.[21]
Dunstone is considered a member of the Chipping Norton set.[22] His hobbies include sailing, and he is the owner of the classic racing yacht Blitzen[23] and the classic 64 m (210 ft) motor yacht Shemara.[24][25]
Family
Dunstone is married to Celia Gordon Shute, a public relations consultant.[26] The couple has three children.[27]