Clutch was an online magazine and blog network whose stated target audience was "today's young, hip, progressive Black woman".[1][non-primary source needed] The magazine was started as a print publication in 2002.[2] It was part of Sutton Media.[2] Following a temporary closure the magazine was relaunched as an online-only publication in 2007.[2]
In 2009, digital media consultancy Elemental Interactive made a strategic investment in Clutch. Elemental (a former division of WPP plc's Grey Global Group), was to take an undisclosed stake in Atlanta-based Sutton Media, Clutch's publisher.[3]
One of the sites that republished articles from Clutch was TheGrio, a daily online news and opinion platform devoted to African-American audiences.