By 1960, Epic became better known for signing newer, fledgling acts. By the end of the 1960s, Epic earned its first gold records and had evolved into a formidable hit-making force in rock and roll, R&B and country music. Among its many acts, it included Roy Hamilton, Bobby Vinton, the Dave Clark Five, the Hollies, Tammy Wynette, Donovan, the Yardbirds, Lulu, July, Helen Shapiro, Cliff Richard, and Jeff Beck. Several of the British artists on the Epic roster during the 1960s were the result of CBS's Epic/Okeh units' 1962 international distribution deal with EMI; Epic recordings were issued via this arrangement by EMI on the Columbia label. Other British artists appearing on Epic were a result of signings to the new UK CBS affiliate formed after the acquisition of Oriole Records (UK) in August 1964.
During the 1960s, Epic oversaw the smaller subsidiary CBS labels including Okeh Records and Date Records. In 1968, Epic recordings began being distributed in the UK by CBS after the distribution deal with EMI expired that year;[4] Epic itself launched in England around 1971.[5]
Sony Corporation bought CBS Records in 1987, and the company was renamed Sony Music in 1991. It began splitting European operations into two separate labels, Epic and Columbia, in 1992, and in 1997, Sony Music Australia and New Zealand followed suit.[6]
Epic Soundtrax was founded as a film soundtrack label in 1992. It was central to Epic's 1990s success, with 11 soundtrack releases cumulatively selling more than 40 million records over a three-year period. Notable releases included soundtrack albums for Honeymoon in Vegas, Singles, Sleepless in Seattle, Forrest Gump, Philadelphia, and Judgment Night.[9][10]
In 1999, Jennifer Lopez released her debut album On the 6 (as part of WORK Group), which was a critical and commercial success, going-on to sell over 8 million copies worldwide.[11] Lopez's sophomore album, J.Lo (2001), experienced similar—if not greater—success, initially selling over 8 million copies worldwide, and gaining multi-platinum status under Epic Records.[12] The record spawned several international and domestic hits, including "Love Don't Cost a Thing", "I'm Real", "Play", and "Ain't it Funny". With her second album, Lopez became the first female solo artist, under the record company, to reach the number one spot on the Billboard 200.[13] The 2002 remix album J TO THA L-O! The Remixes, which served as a follow-up to Lopez's sophomore effort, was the first remix album to debut at number one on the Billboard 200, and became the fourth best selling remix album of all time, behind albums by Michael Jackson (fellow Epic Records artist), Madonna and The Beatles.[14] Furthermore, in the second week at number-one for the remix album, Lopez's remixed single Ain't It Funny (Murder Remix) (with Ja Rule), was also number one, making Lopez the only artist in history to have a number one remix album and single in the same week.[15] Lopez's third studio album, released in late 2002, was also a success, titled This is me... Then; the record sold 6 million copies worldwide and peaked at the second spot of the Billboard 200.[16] Lopez's first full-length Spanish debut, Como Ama Una Mujer, became the first Spanish-language debut album to enter the top 10 of the Billboard 200,[16] and has sold 1 million copies worldwide. This was Lopez's final studio album under Epic Records before her move to Island Def Jam and Capitol Records; she released her first greatest hits compilation, Dance Again... The Hits, gaining critical success.[17]
In February 2009, Sony Music Group chairman Rob Stringer appointed singer-songwriter Amanda Ghost as president of Epic.[18] Ghost, who had successfully promoted James Blunt to Grammy Award-winning status,[19] was an unconventional and controversial choice for president because she had no corporate executive experience.[20] She was expected to reverse the trend of declining sales at Epic by promoting the label's newer and mid-tier artists such as Augustana.[19] Stringer also merged Epic and Columbia to form the Columbia/Epic Label Group in 2009, with himself as acting chairman. Ghost scored hit records for the Fray, Modest Mouse, Matisyahu and Sean Kingston.[21] However, she delayed the scheduled release of Shakira's album She Wolf by insisting that the album contain another song – "Give It Up to Me" featuring Lil Wayne and uncredited Timbaland. This delay probably caused She Wolf to perform less well in the market. Epic staff members described Ghost as "abrasive" and a "loose cannon". She was fired in October 2010, with Stringer apologizing for his mistake: "I owe the people at Epic..."[19]
In February 2012, Epic Records signed experimental hip-hop/punk rap trio, Death Grips, under the recommendation of, then executive vice president of marketing, Angelica Cob-Baehler. They released their, arguably, most commercially successful album The Money Store (album) in April 2012. They were later dropped from the label following conflict due to cancelling a tour to work on their next album, No Love Deep Web, and releasing it for legal download on Peer-to-peer connection site, BitTorrent, to bypass Epic Records' desire to release it in 2013.
In 2013, Sylvia Rhone, former president of Universal Motown, launched the imprint Vested In Culture through Epic Records. A year later,
she was named president of Epic.[25][26][27]
In November 2014, Mosley Music Group created a joint venture with Sony Music- with marketing, publicity, distribution and overall label services provided by Epic. The joint venture was created due to Timbaland's previous co-collaboration with Reid on Michael Jackson's posthumous album, Xscape. Previously operated by Interscope, most of MMG's roster moved to Epic.[28]
In 2015, Def Jam Recordings parted ways with Mariah Carey and Carey reunited with Reid at Epic. She had worked with Reid at Def Jam under The Island Def Jam Music Group in 2004. Carey's deals with both Def Jam and Epic were at a fraction of the $80 million deal Carey had previously signed with Virgin Records; Virgin later rescinded that deal after poor sales.[29][30] That same month, it was announced that R&B group Jodeci had signed to the label and planned to release their first studio album in 20 years.[31][32]
In 2016, Jennifer Lopez returned to Sony Music, six years after leaving in favor of Island Def Jam and Capitol Records. Lopez's multi-album deal reunited her with Reid, whom she signed with at Island Def Jam in 2010.[35]
In January 2017, 21 Savage signed to Epic.[36] On May 11, 2017, it was announced that Reid would exit as the label's CEO.[37] Following his exit, it was reported that Reid had been accused of sexual harassment by multiple Epic employees.[38][39]
On April 23, 2019, it was announced that Rhone had been appointed as Chair and CEO of the label.[40] In April 2023, Sony Music UK announced the relaunch of Epic Records UK as one of their frontline labels, with former publishing executive Sarah Lockhart appointed as president.[41]
Unlike sister label Columbia, Epic has gone through five different logos. Some logos were temporarily revived for period reissues. The years shown below list the time served as the label's primary logo.
First radial sound sunburst logo, 1953–1960
Second radial sound sunburst logo, 1960–1973, 1998–2005 (still used by Epic Records Japan)
Big "E" logo, 1973–1978
Gradient script logo, 1978–1991 (used in tandem with outlined script logo)
Outlined script logo, 1978–1991 (used in tandem with gradient script logo)
