Florat Qerimi (born 30 July 1997), known professionally as Florat, is a Swiss-Albanian rapper and producer.[1] He is the co-founder of the hip hop group and label MRM.[1][3][4]
Early life
Florat Qerimi was born on 30 July 1997 in Muri, Aargau, Switzerland. He is of Kosovar Albanian descent.[1][2] His grandfather went to work in Switzerland in 1971, and took his family with him in 1990. Florat was born and raised in a tough neighborhood in Zürich. However, he managed to avoid trouble and soon became interested in football and martial arts.[1]
Career
Florat's interest in hip-hop music began by listening to hip-hop artists such as Tupac Shakur and 50 Cent, and later R&B artists such as Chris Brown. He started to experiment with rhyming and rapping with his friends, with whom he would establish his record label MRM (an acronym for MoreMoney). Later, they set up a recording studio in a basement of one of the apartment blocks nearby where they recorded their first songs, "Vi me Benzo" and "Komm mit", which were produced by DJ A-Boom (who had previously worked with Kosovo-Albanian singers Noizy and Era Istrefi).[1] "Vi me Benzo" and "Komm mit" proved successful, achieving nearly 1 million YouTube visits each, and expanding Florat's fanbase.[1][2]
He made his debut live appearance on 8 June 2019 in a public event held Oberhausen, Germany. In this event, which was organized by the FC Prishtina ultras Plisat, Florat performed alongside Kosovo-Albanian rapper Tayna.[1]
Florat's songs are played regularly by nightclubs in Kosovo and Albanian diaspora.[1]
Discography
Singles
Year
Name
Producer(s)
Release date
2018
Lej
Rzon, Salvy
23 December 2018
2019
Vi me Benzo
DJ A-Boom
28 March 2019
2019
Komm mit
DJ A-Boom
10 June 2019
2019
Rosegold
DJ A-Boom
14 November 2019
2020
Oh Mama
DJ A-Boom, IJ
17 February 2020
2020
Ti Amo
Florat, Salvy
13 August 2020
2020
Bacardi
Florat, Salvy
10 September 2020
Notes
^Some sources refer to his surname as "Cerimi".[2]
