According to popeducation.org, Crocker began his career in Buffalo at soul music powerhouse WUFO1080 AM (also the home to future greats Gerry Bledsoe,[1] Eddie O'Jay,[2]Herb Hamlett, Gary Byrd and Chucky T). Crocker later moved to Manhattan, where he first worked for soul station 1600 WWRL and later Top 40 outlet 570 WMCA in 1969.
He then worked for 107.5 WBLS as program director and afternoon host. He took the station to the top of the ratings during the late 1970s and pioneered the radio format now known as urban contemporary. He sometimes called himself the Chief Rocker, and he was as well known for his boastful on-air patter as for his off-air flamboyance.[3]
"Moody's Mood for Love"
When Studio 54 was at the height of its popularity, Crocker once rode in through the front entrance on a white stallion.[4] In the studio, before he left for the day, Crocker would light a candle and invite female listeners to enjoy a candlelight bath with him. He signed off the air each night to the tune "Moody's Mood For Love" by crooner King Pleasure. Crocker coined the radio term "urban contemporary" in the 1970s, a label for the eclectic mix of songs that appealed to an urban audience of black listeners, Hispanics, whites and Asians.[5]
He'd been the program director at WWRL and felt held back by what he considered to be the narrow perspective of the station.[6]
He quit and was twice re-hired by the station management. "He knew how to attract attention," said the chairman of Inner City Broadcasting, Hal Jackson. Inner City was the owner of WBLS and Jackson once said, "We called him Hollywood."[citation needed]
Radio programs
Crocker had set out on a revolutionary endeavor known as 'Hollywood Live', which marked the beginning of a groundbreaking live radio show. This trailblazing show not only harnessed the power of satellite technology but also introduced a novel element: 1-800 call-in numbers. This innovative feature enabled music enthusiasts to actively participate without paying toll rates to the phone company and engage in the show's content.[7]
By 1979, Crocker was shuttling between the West Coast and East Coast, with programming duties at urban station 101.9 KUTE in Los Angeles. Later, Crocker helped usher in a format change at KUTE and WBLS, mixing disco music with other African-American and dance music genres. Crocker called it "Disco and More."
Crocker would rely on his expertise at "finding the music". Speaking to Radio Report magazine, an industry periodical, Crocker said, "There is nothing I won't play if I hear it and like it and feel it will go for my market".[8]
Crocker brought Cameroon-native Manu Dibango's "Soul Makossa" to the attention of American audiences.[citation needed] He also gave America exposure to an obscure genre called "Reggae" and he helped make popular to American audiences a Jamaican rocker named Bob Marley.[9]Fatback Band frontman Bill Curtis credited Crocker with breaking the group in New York.[10]
Frankie Crocker was inducted into the Buffalo Broadcasting Hall of Fame in 2000[11] and the New York State Broadcasters Association Hall of Fame in 2005.[12]
Crocker was indicted as a result of a 1976 payola investigation. Under the cloud of charges, the radio station fired him. Crocker moved to L.A. and returned to school, while the case was investigated. The charges were later dismissed.[14]
After the payola charges were dropped, he returned to New York radio in 1979 as DJ and Program Director on WBLS-FM, at the end of the disco era. Crocker's career in radio ended by 1985. He moved to MTV Networks as a VJ on the VH-1cable channel.[15]
Relationships
He was charged in 1983 with hitting Penthouse Pet Carmela Pope. The charges were later dropped. He also was mentioned as a paramour of, and suspect in the February 12, 1977 murder of young Hollywood starlet Christa Helm.[16][17]
Death
In October 2000, Crocker checked into a Miami-area hospital for several weeks. He was diagnosed with pancreatic cancer. But he kept the illness a secret from his friends and even from his mother. He died on October 21, 2000.[18] Crocker was 62.
His friend and former boss Bob Law, a onetime program director of WWRL, said of Crocker, "He encompassed all of the urban sophistication. He appreciated the culture, the whole urban experience, and he wove it together. That's missing now, even in black radio".[18]
Discography as a leader of The Heart & Soul Orchestra
Presents The Disco Suite Symphony No. 1 In Rhythm And Excellence (1976)[19]
Frankie Crocker & The Heart And Soul Orchestra (1977)[20]
