In October 2021, The Carlyle Group shared its intention for the sale of the business.[8] In October 2021, its CEO estimated the company's value at €1bn (£855.45m).[8] In 2022, Carlyle sold the company but remained a minority shareholder.[9]
Greenwashing
In 2022, the German consumer advocate filed a lawsuit against Hunkemöller for misleading advertising after Hunkemöller claimed products were sustainable when they were not produced with sustainable materials.[10][11]