New Zealand economist
Margo Buchanan-Oliver (20 March 1952 – 25 April 2018)[1][2] was a full professor in the Faculty of Business and Economics at the University of Auckland in New Zealand.[3]
Academic career
Buchanan-Oliver completed a PhD at the University of Auckland in 1989 with a thesis titled Media vitae in morte sumus: patterns of life and death in the English mediaeval morality drama: with special reference to the play Mankin.[4] She rose to full professor and head of the Department of Marketing in the Faculty of Business and Economics at the University of Auckland.[3]
Selected works
- Davis, Robert, Margo Buchanan-Oliver, and Roderick J. Brodie. "Retail service branding in electronic-commerce environments." Journal of Service Research 3, no. 2 (2000): 178–186.
- Lindgreen, Adam, Robert Davis, Roderick J. Brodie, and Margo Buchanan-Oliver. "Pluralism in contemporary marketing practices." International Journal of Bank Marketing 18, no. 6 (2000): 294–308.
- Colgate, Mark, Margo Buchanan-Oliver, and Ross Elmsly. "Relationship benefits in an internet environment." Managing Service Quality: An International Journal 15, no. 5 (2005): 426–436.
- Davis, Robert, Margo Buchanan-Oliver, and Roderick Brodie. "Relationship marketing in electronic commerce environments." Journal of Information Technology 14, no. 4 (1999): 319–331.
- Bulmer, Sandy, and Margo Buchanan‐Oliver. "Visual rhetoric and global advertising imagery." Journal of Marketing Communications 12, no. 1 (2006): 49–61.
References
External links
