Marketo, Inc. is an American software company, with its headquarters in San Mateo, California. Marketo develops and sells marketing automation software for account-based marketing and other marketing services and products, including SEO and content creation.[1][2][3]
Phil Fernandez, Jon Miller, and David Morandi, formerly of Epiphany,[5] founded Marketo in 2006.[6][7]
In April 2012, Marketo completed its first acquisition by acquiring Crowd Factory, which enabled the company to integrate social media marketing capabilities into its application suite.[8]
By 2013, Marketo had filed for an initial public offering and went public on May 17, 2013.[9][10] In December 2013, Marketo acquired Insightera, an Israeli company specializing in website personalization, for $20 million in cash and stock.[11]
In June 2016, Vista Equity Partners announced an agreement to acquire Marketo for approximately $1.79 billion,[12] and the acquisition was completed in August 2017.[13][14] Steve Lucas was named the new chief executive officer of Marketo in October 2016.[15] In August 2017, Marketo announced that it would move all of its marketing automation software onto Google Cloud Platform as part of a six-year partnership to integrate Google's tools into Marketo's products;[16] however, this was paused in 2019.
On September 20, 2018, Adobe Systems announced that it was buying Marketo for $4.75 billion.[17][18]
Products
Marketo Lead Management was launched in 2008, followed by Marketo Sales Insight in 2009, and Marketo Revenue Cycle Analytics in 2010.[19]
In November 2012, Marketo introduced LaunchPoint, an app and service network for marketing.[20]
