The Mint 400 is an annual American desertoff-road race which takes place near Las Vegas, Nevada. It was resumed in 2008 after a 20-year hiatus.
The race was for both motorcycles, until 1977, and four-wheel vehicles (buggies, cars and trucks) sponsored by Del Webb's Mint Hotel and Casino.[1] Webb, a real estate developer and friend of Howard Hughes, was owner of the Mint Hotel in downtown Las Vegas. It became known as The Great American Desert Race.
History
K. J. Howe, former Mint 400 race director being interviewed
Norm Johnson created "The Mint '400' Del Webb Desert Rally"[2] in 1968 in his role as promotions director of The Mint Hotel & Casino. The first race sent 101 vehicles across roughly 400 miles (640 km) of desert, started and ended at The Mint Hotel in Las Vegas with pit-stops at Ash Meadows, Beatty and Lathrop Wells.
The future of the Mint 400 race came into question in 1988 following the sale of Del Webb's Mint Hotel & Casino to Jack Binion, owner of the Horseshoe Club. However, as a testament to the race itself, the prestige and importance of the event created by veteran race director K. J. Howe and the Mint management team and the financial benefit this promotion brought to the City of Las Vegas, under new ownership the annual Mint 400 Off Road Race continued to be run in 1988 and 1989. [citation needed]
New owner Binion felt the race and its ancillary activities along Fremont Street had a negative impact on his casinos. So, the race was no longer held after the 1989 Mint 400.[citation needed]
The Mint was not held for nearly twenty years, then was restarted by long-time sponsor General Tire with help from the Southern Nevada Off-Road Enthusiasts. The race resumed on March 29, 2008.[3] The race was preceded by inspections of the vehicles on Fremont Street in the Fremont East district.[3] SNORE eventually sold the franchise to The Martelli Brothers for the 2011 edition.
In 2012, the Martelli Brothers partnered with off-road industry veteran Casey Folks, owner of the largest off-road desert racing organization in the world, the Best in the Desert Racing Association. The Mint was added to the Best in the Desert championship schedule, and a new 100 mi (160 km) race loop was carved out for the 400 mi (640 km) contest. The number of entries swelled to an astounding three hundred and twenty three race teams, making the Mint 400 one of the largest off-road races in the world.
2012 also saw the introduction of the Method Race Wheels Pit Crew Challenge, an event in which sixteen pit crews from the top unlimited truck teams competed in a head-to-head battle to decide who had the best crew. Each of the three-man teams were given one jack, one impact gun, and one spare tire. The team who completed two tire changes the fastest, advanced to the next round. Over 10,000 spectators on Fremont Street, showed up to cheer on the teams. After several close and heated rounds the General Tire/THR team – which included drivers Mikey Childress, Rick Johnson, and crew member James Walker – out-pitted the field to win.[citation needed]
The Martelli Brothers parted ways with Best in the Desert for the 2020 edition, and created the Unlimited Off-Road Racing series in 2023, which also features the Parker 400 and California 300.
K.J. Howe, Mint Hotel executive and longtime Mint 400 Race Director, conceived "The Girls of the Mint 400" in 1972 to add glamor and PR value to the race. Each year the Mint racing committee chose a contingent of women to reign over the events' activities. Local media representatives would help select the final ten from the hundreds of entries received from contestants from around the US, Canada, Mexico and Europe. The Mint racing committee would select the final five who became the Mint 400 girls. Former mint 400 girls include actress Lynda Carter and Wheel of Fortune's Vanna White. Mint 400 Girls Tracy Vaccaro and Dona Speir were later Playboycenterfolds and Vickie Reigle was on the Playboy cover subsequent to her Mint 400 publicity.1981 vegas favorite was Kim O’Brien Lisa Soulé, Anita Merritt, Angela Aames, Lisa Hunter and Suzanne Regard later appeared in various movies and television series as well as Mint Hotel and Casino advertising campaigns.
The Miss Mint contest [13] was revived along with the race with the goal to become the premiere beauty contest in motorsports. In 2012 the prize purses were increased dramatically, driving up the number of entrants to nearly double from previous years. The contingent of off-road women competed for a combination of online votes and judges’ votes. After an online contest with online voting, the competition was narrowed down to three women. Vanessa Golub-Ferrara was picked as The 2012 General Tire Miss Mint.
