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In 1993 he joined Team Telekom, later T-Mobile Team. On retirement in 1996 he took up public relations for the team. He subsequently became principal team manager, but his involvement with the team finished at the end of 2006.
Olaf Ludwig: Höllenritt auf der Himmelsleiter. Etappen meines Lebens. Herausgegeben von Helmut Wengel. RhinoVerlag, Arnstadt & Weimar 1997, ISBN3-932081-18-8 (german)