"Old Town Road" is the debut mainstream single by American rapperLil Nas X, first released independently in December 2018. After gaining popularity, the single was re-released by Columbia Records in March 2019. The rapper also recorded a remix with American country singer Billy Ray Cyrus, which was released on April 5, 2019. Both were included on Lil Nas X's second EP, 7 (2019).
The song has been widely viewed as "country rap", a somewhat rare musical style not often heard in the mainstream prior to this song's release. Dutch record producer YoungKio composed the instrumental and made it available for purchase online in 2018. It features a sample of "34 Ghosts IV" by the American industrial rock band Nine Inch Nails. The sample was placed behind trap-style Roland TR-808 drums and bass. Lil Nas X purchased the instrumental for US$30 and recorded "Old Town Road" in one day. At the time, he had been living with his sister after dropping out of college; his real-world struggles were an influence on some of the lyrics.
The song initially gained popularity on the social video sharing app TikTok and eventually entered the Billboard charts in March 2019.[3] The song also reached number 19 on the BillboardHot Country Songs chart before the magazine disqualified it from the chart on the grounds that it did not "fit" the genre, sparking a debate on what constitutes the "definition" of country music. Though "Old Town Road" did not re-enter any country charts, both versions of the song collectively peaked at no. 1 on the main Billboard Hot 100, remaining at the top for a record-breaking 19 consecutive weeks; the remix peaked at no. 50 on Billboard's Country Airplay chart. One or more versions of "Old Town Road" have topped the national singles charts in Australia, Canada, France, Germany, Ireland, the Netherlands, New Zealand, Norway, Switzerland and the United Kingdom, and have charted in the top 10 in various other international markets.
The song was certified diamond by the RIAA in October 2019 for selling 10 million total units in the United States, the fastest song to be certified diamond.[4] At the 62nd Annual Grammy Awards, the remix (featuring Billy Ray Cyrus) was nominated for Record of the Year and won Best Pop Duo/Group Performance and Best Music Video. In October 2019, Columbia Records and Sony Music Entertainment won the Music & Sound Recordings Award from SAG-AFTRA for "work that exemplifies equal access" to LGBTQ individuals and "other misrepresented or underrepresented groups."[5]
In September 2021, the song set the record for the second-highest certified song in history by the RIAA, at 16× platinum in the United States—meaning it accumulated 16 million equivalent song units.[6] The single has sold over 18 million copies worldwide,[7] making it one of the best-selling singles of all time.[8]Rolling Stone named it the 490th greatest song of all time in its 2021 list.[9]
Background and recording
Country rap, and its subgenre, country trap, emerged onto the mainstream following the American rapper Young Thug's experimental mixtape Beautiful Thugger Girls (2017).[11] Lil Nas X has cited Young Thug as a pioneer of country trap.[12] In May 2018, Lil Tracy and Lil Uzi Vert ignited the trend with their country rap single "Like a Farmer (Remix)".[11][13]
In 2018, Lil Nas X dropped out of college to pursue a music career even though he was discouraged by his parents. He moved in with his sister, spending time promoting his music on the Internet while having just three hours of sleep each night. Lil Nas X found the beat for "Old Town Road" in October 2018 and began writing after his sister told him he had to move out soon.[14] Lil Nas X felt like he was "out of options" and said that his sister's and parents' frustrations with him inspired the song's chorus, "can't nobody tell me nothing". Within a month of writing it, Lil Nas X chose to alter the song's meaning so that the "old town road" would be a symbol of success.[12] Lil Nas X recorded the song on December 2, 2018,[14] at the CinCoYo Recording Studio in Atlanta,[15] and released it the same day on SoundCloud under the title "Old Town Road (I Got the Horses in the Back)".[14][16]
The Dutch record producer YoungKio produced the beat a year before the song's release and uploaded it as Future Type Beat[17] to his online store for selling beats. He sampled Nine Inch Nails' track "34 Ghosts IV" after finding it from his YouTube algorithm's suggested videos. YoungKio downloaded the song and imported the file to FL Studio, chopping up the Nine Inch Nails sample and filtering it so that it sounded like an old field recording, then reordering sections in an effort to make the austere original more catchy and adding drums underneath.[18][17] He had never heard of Nine Inch Nails before stumbling upon "34 Ghosts IV".[10] YoungKio did not have the intention of the beat being country related and did not see it as a country music instrumental.[19] Lil Nas X bought the beat from YoungKio for $30,[10] but since purchases on his online store were anonymous, YoungKio did not know the song was purchased by Lil Nas X until he saw it in an Instagram meme in December 2018.[20]Trent Reznor later said that, shortly after the song began gaining traction, he received a call from Lil Nas X's manager about the sample, asking for clearance to use it, which he granted. He described the song as "undeniably hooky".[21]
On December 4, 2018, a day after the original version's release, Lil Nas X tweeted that he wanted Cyrus on the song.[22] Lil Nas X knew of Cyrus because of his role on the Disney Channel television series Hannah Montana.[23] The country singer Jake Owen was originally approached to co-write and record the first remix of "Old Town Road".[24] The Columbia Records executive, Ron Perry, reached out to Cyrus' wife Tish Cyrus saying that he would love it if Cyrus were to hear "Old Town Road". Cyrus first heard the song over coffee on March 16, 2019, when Tish played it to him.[25] Cyrus explained that he loved the original song the first time he heard it.[26] Cyrus also mentioned that he related to the song the first time he heard it, connecting the "old town road" to the Old Town Bridge in Argillite, Kentucky, that he used to play on as a child.[27] In response to Billboard removing "Old Town Road" from the Hot Country Songs chart, Cyrus tweeted his support for Lil Nas X and noted that the removal put him in the ranks of great outlaws.[28]
Sample of "Old Town Road (Remix)" featuring parts of Lil Nas X singing the chorus and Billy Ray Cyrus' verse, displaying the mixture of country and hip hop blended together to make the song
The song is composed in the key of G♯ minor with a chord progression of G♯m-Badd9-F♯-C♯m7. It has an approximate tempo of 68 beats per minute.[40]
Release and promotion
"Old Town Road" was released independently as a single on December 3, 2018, during the rise of the "Yeehaw Agenda" meme, a movement inspired by cowboy fashion and culture.[41] Danny Kang, the manager of the viral country artist Mason Ramsey, suggested to Rolling Stone that Lil Nas X listed the song under the country music genre on SoundCloud and iTunes as a way to manipulate chart algorithms, as it would be easier to top the country charts than the dominant hip hop/rap charts.[37] Lil Nas X began creating memes to promote "Old Town Road" before it was picked up by TikTok users.[12] The song's first music video is composed entirely of footage and clips from the 2018 Westernaction-adventure game, Red Dead Redemption 2.[42]
The song gained traction in late December 2018 after becoming the "Yeehaw Challenge" meme on TikTok, where users created short videos set to the song. The challenge is credited with launching the song to enter the Billboard Hot 100 at number 83,[43] the chart on which the song has since peaked at number one.[44] The song's popularity grew so quickly that radio stations had to download the audio from YouTube.[37] On March 22, 2019, the success of the song allowed Lil Nas X to sign to Columbia Records, which now distributes the single.[36]
The first official remix of "Old Town Road", featuring the American country singer Billy Ray Cyrus, was released on April 5, 2019, by Columbia Records. The remix was recorded in support of "Old Town Road" being recognized as a country song.[45] A limited edition 7-inch vinyl single was made available for purchase on May 1, 2019, with the remix on the A-side and the original on the B-side.[46] The remix was eventually included with the original on Lil Nas X's second EP, 7. The music video for the remix was released on May 17, 2019. It was directed by Calmatic, and has guest appearances by Chris Rock, HaHa Davis, Rico Nasty, Diplo, Jozzy, Young Kio and Vince Staples.[47][48]
On March 29, 2019, Lil Nas X danced to "Old Town Road" with the Atlanta Hawks cheerleaders during a basketball game at State Farm Arena.[49] On April 29, 2019, Lil Nas X and Cyrus performed the live debut of "Old Town Road" as part of Diplo's set at the Stagecoach Festival.[50] On June 24, 2019, Lil Nas X and Cyrus performed the song together on a saloon-themed stage for the 2019 BET Awards.[51]
"Old Town Road" achieved a rare feat in Billboard history when it simultaneously charted on the Billboard Hot 100, Hot Country Songs and Hot R&B/Hip-Hop Songs charts in March 2019.[a] However, Billboard quietly removed "Old Town Road" from its Hot Country chart for "not [embracing] enough elements of today's country music".[37] Had it not been disqualified, "Old Town Road" would have been the Hot Country Songs number-one song, in the chart dated April 6, 2019.[55] Lil Nas X said he was "extremely disappointed" by the decision.[56] In an interview, Time reporter Andrew R. Chow brought up Billboard's decision to remove "Old Town Road" from the country chart but to keep it on the R&B/Hip-Hop chart, asking Lil Nas X if he considered "Old Town Road" a country song. Lil Nas X replied, "The song is country trap. It's not one, it's not the other. It's both. It should be on both [charts]."[12] Lil Nas X submitted the song for consideration in rap categories at the 62nd Annual Grammy Awards, but the award show's rap committee recategorized it in Best Pop Duo/Group Performance,[57] where it ultimately won.[58]
The exclusion of "Old Town Road" brought criticism of the evaluation of the work of non-white artists in the country genre, with the Rolling Stone writer Elias Leight referring to Beyoncé, another black artist, whose song "Daddy Lessons" failed to be considered a country song by The Recording Academy in 2016.[37] Leight also pointed out other difficulties faced by black artists making cross-genre music, noting that the rapper Juice Wrld's Death Race for Love (2019) would "probably be the most commercially successful rock album of 2019", but would never appear on rock charts or playlists, another genre, like country, predominated by white artists.[37] In the music journalist Robert Christgau's opinion, "Taking 'Old Town Road' off the country chart strikes me as racist pure and simple, because country radio remains racist regardless of the Darius Ruckers and Kane Browns it makes room for."[59] In light of the criticism, Billboard later stated that the decision to remove "Old Town Road" from the Hot Country Songs chart had nothing to do with Lil Nas X's race.[52][53] When asked if he believed the decision by Billboard had any racial undertones, Lil Nas X replied, "I believe whenever you're trying something new, it's always going to get some kind of bad reception."[12]
Despite being removed from the main Country Songs chart, "Old Town Road" managed to chart on Billboard's Country Airplay chart, entering at number 53 and peaking at number 50.[60][61] In response, Sony Music Nashville CEO Randy Goodman told Billboard that his team had started testing the song in some country radio markets, adding "it would be negligent not to look at it".[60]
Commercial performance
In the United States, the original version of "Old Town Road" reached number one on the Billboard Hot 100 in the week ending April 13, 2019;[62] at one minute and 53 seconds in length, it became the shortest number-one single since "I'm Henry VIII, I Am" by Herman's Hermits in 1965 and the fifth-shortest in the history of the chart.[63] In the following week, it and the newly released remix featuring Billy Ray Cyrus received a combined 143 million streams, surpassing Drake's "In My Feelings", which in the previous year had amassed 116.2 million in the same period, as the song with the highest single-week streaming figure in the country.[64] This song also became Cyrus's biggest hit in the U.S. since "Achy Breaky Heart" peaked at number four on the Billboard Hot 100 27 years prior.[65] "Old Town Road" continued to exceed 100 million streams in each of the eight following weeks, and in June 2019, was responsible for the three highest weekly U.S. streaming totals in the history of digital music, as well as nine of the eleven highest overall.[66][67] In October 2019, "Old Town Road" became the fastest single in RIAA history to receive diamond certification in the United States. The certification, which is awarded to singles that attain national combined sales and streams of ten million units, was achieved by the song in its eleventh month of release.[68][69] The single had sold 1.6 million digital copies in the United States by February 2020.[70]
"Old Town Road" topped the Hot 100 for nineteen consecutive weeks from April 13 to August 17, 2019. On August 24, it was finally unseated by Billie Eilish's "Bad Guy" which had waited in the runner-up spot for nine nonconsecutive weeks. "Old Town Road"'s overall run at number one is the longest in chart history, surpassing the previous record of sixteen weeks achieved by both "One Sweet Day" by Mariah Carey and Boyz II Men (1995–96), and "Despacito" by Luis Fonsi and Daddy Yankee featuring Justin Bieber (2017).[67] In July 2019, "Old Town Road" also became the first number-one single on the Rolling Stone Top 100 chart when it held the position in the chart's inaugural edition.[71] In accordance with their methodologies, Billboard and Rolling Stone each assign a single position to "Old Town Road" on their respective charts by combining the performance figures of every released version of the song determined to be sufficiently similar to the original.[72][73] The former publication credits the entirety of the song's chart run solely to the remix featuring Cyrus.[64][72]
Elsewhere, the original version of the song topped the national singles charts in at least ten other countries — Australia (thirteen weeks),[74] France and Norway (eight weeks each),[75][76] Austria (six weeks);[77] Switzerland (five weeks),[78] Denmark, Germany and Ireland (four weeks each),[79] Portugal (three weeks),[80] and the United Kingdom (two weeks)[81] — and charted within the top ten in more than five others.[82] The remix featuring Cyrus achieved a record 19-weeks run at number one on the Canadian Hot 100,[83][84][better source needed] and peaked within the top five in more than five other markets.[85] Both versions of the song were credited as number-one singles in Belgium,[86] the Netherlands[87] and New Zealand.[88]
‡ Sales+streaming figures based on certification alone. † Streaming-only figures based on certification alone.
Other remixes and versions
Diplo (left) and Young Thug (right) had each experimented with country music before their respective "Old Town Road" remixes
The single's second official remix, "Old Town Road (Diplo Remix)", was released on April 29, 2019, with additional production by the American DJ Diplo. The country music website, The Boot, described it as a "remix of [a] remix" as it still retained vocals from Billy Ray Cyrus.[247] The remix was premiered at Diplo's set for the country music Stagecoach Festival alongside the first-ever live performance of "Old Town Road" by Lil Nas X and Cyrus.[248] Just before Lil Nas X and Cyrus' surprise on-stage appearance at Stagecoach 2019, Diplo claimed. "Let me tell you, ["Old Town Road" is] a country song."[247] The Diplo remix peaked at number 24 on the RMNZ New Zealand Hot Singles chart.[249] The remix is included on Diplo's second studio album, Diplo Presents Thomas Wesley, Chapter 1: Snake Oil (2020).[250]
A third official remix, titled "Old Town Road (Remix)", was released on July 12, 2019. It retains Cyrus' guest appearance and adds the American rapper Young Thug and the American singer Mason Ramsey. The remix was released in an effort to keep "Old Town Road" at number one on the Billboard Hot 100, as the song was two weeks away from tying for the all-time Hot 100 record held by "One Sweet Day" by Mariah Carey and Boyz II Men and "Despacito" by Luis Fonsi featuring Daddy Yankee; it has since broken that record.[251][252][253] In an interview with Billboard in March 2019, the producer YoungKio said that he would want Young Thug for a remix of "Old Town Road", saying, "I've listened to every single song of his, and I think he's qualified to do this remix. I've listened to Beautiful Thugger Girls, and he has some country vibes on there."[20] Young Thug has been previously credited with bringing country trap into the mainstream with his experimental mixtape, Beautiful Thugger Girls (2017).[11] Lil Nas X called him a pioneer of bridging the gap between country and trap.[12]
The single's fourth official remix, "Old Town Road (Seoul Town Road Remix)", featuring the South Korean rapper RM of BTS was released on July 24, 2019. It is the only official remix to not feature Cyrus. Lil Nas X announced shortly afterwards that "Seoul Town Road" would be the final remix.[254] It reached number eight on the RMNZ New Zealand Hot Singles chart.[255]
Fellow American country singer Jake Owen and fellow American rapper Lil Wayne both recorded verses for planned remixes that were unofficially released. Owen's remix was shared on The Bobby Bones Show in May 2019 and his verse was later replaced by Ramsey.[24][256] Lil Wayne's remix was leaked on July 25, 2019, and he performed it live at Lollapalooza the next month.[257] The American rapper Cupcakke released her leaked remix of "Old Town Road", titled "Old Town Hoe", on April 17, 2019. The remix reinterprets the lyric "I'm gonna ride 'til I can't no more" in a sexually explicit way.[258] A music video was released in May 2019 and has Cupcakke and her backup dancers riding toy horses and handling phallic objects, including lollipops, water bottles and corn on the cob.[259] Lil Nas X responded favorably to the remix.[260]
The song was featured in an episode of The Proud Family: Louder and Prouder, titled "Old Towne Road", with Lil Nas X guest starring as one of the voices. Rather than Billy Ray Cyrus' section of the song, the character of Bobby Proud, voiced by Cedric the Entertainer, joins in with newly written lyrics.[263]
^While at least one source claims that this was the first instance,[43] there has been at least one other song to achieve that: "We Are the World", which appeared on six charts simultaneously, the aforementioned three plus the dance, adult contemporary and rock charts.[54]
^Jonathan Bernstein (April 5, 2019). "'Old Town Road' and the History of Black Cowboys in America". Rolling Stone. Retrieved April 5, 2019. Today, Lil Nas X released a remix of the song with country-crossover singer Billy Ray Cyrus, who says he "loved the song the first time I heard it."
^* "IFPI ČR – Hitparáda" [IFPI CR – Hit Parade]. IFPI Czech Republic (in Czech). IFPI. Archived from the original on November 3, 2020. Retrieved August 16, 2019. Note: Change the chart to CZ – SINGLES DIGITAL – TOP 100, choose Měsíc201904 and select Zobrazit (Display).
"מדיה פורסט – המצעד הישראלי השבועי" [Media Forest – The Weekly Israeli Hit Parade]. Media Forest (in Hebrew). Archived from the original on July 16, 2019. Retrieved August 16, 2019. Note: Change the year to 2019, change the week to 18 28-04-19 04-05-19, and select שירים מובילים - רדיו - בינלאומי (Top Songs – Radio – International).
^* "IFPI ČR – Hitparáda" [IFPI CR – Hit Parade]. IFPI Czech Republic (in Czech). IFPI. Archived from the original on November 3, 2020. Retrieved August 23, 2019. Note: Change the chart to CZ – SINGLES DIGITAL – TOP 100, choose 201917, and select Zobrazit (Display).
"IFPI ČR – Hitparáda" [IFPI CR – Hit Parade]. IFPI Czech Republic (in Czech). IFPI. Archived from the original on November 3, 2020. Retrieved September 1, 2019. Note: Change the chart to SK – SINGLES DIGITAL – TOP 100, choose 201918, and select Zobrazit (Display).
^"ČNS IFPI" (in Czech). Hitparáda – Radio Top 100 Oficiální. IFPI Czech Republic. Note: Select 26. týden 2019 in the date selector. Retrieved July 1, 2019.
^"ČNS IFPI" (in Czech). Hitparáda – Digital Top 100 Oficiální. IFPI Czech Republic. Note: Select 15. týden 2019 in the date selector. Retrieved April 16, 2019.
^"ČNS IFPI" (in Slovak). Hitparáda – Radio Top 100 Oficiálna. IFPI Czech Republic. Note: Select 40. týden 2019 in the date selector. Retrieved October 8, 2019.
^"ČNS IFPI" (in Slovak). Hitparáda – Singles Digital Top 100 Oficiálna. IFPI Czech Republic. Note: Select 15. týden 2019 in the date selector. Retrieved April 16, 2019.