The building, which contains five "palatial"[2] units, is easy to spot because of its singular style and bold pink color.[3] The name is taken from the trendy Spanish lollipop called "Chupa Chups"; Schnabel used Chupi as a pet name for his second wife Olatz López Garmendia.[2]
Schnabel says that he built the Palazzo "because I wanted more space, and because I thought I could sell two or three apartments to pay for that space, and I built it because I could."[2]
Critical response
According to a description by Penelope Green in the New York Times, Palazzo Chupi is "[c]inematic and lovely inside, [and] the condo-palazzos float like Citizen Kane's Xanadu high above the remains of the West Village.[2] But Green dismissed the building as a "brand extension for the omnivorous Mr. Schnabel."[2]
Art critic Dodie Kazanjian says that she regards the Palazzo as a "piece of art" by Schnabel.[2] Playwright and novelist Paul Rudnick, who lives across the street, considers the Palazzo to be "In the grand tradition of Manhattan white elephants, which make you wonder, Who lives there, and why? It's already a landmark. And it's much more in the tradition of the West Village, which is supposed to be outrageous and theatrical, than all those glass towers. When the transsexuals left[4] it seems they were reincarnated as real estate... At least the Palazzo does them proud."[2]
But Andrew Berman, executive director of the Greenwich Village Society for Historic Preservation, describes Schnabel's building as "woefully out of context and a monument to this guy's ego." Berman has described the Palazzo Chupi as "an exploded MalibuBarbie house."[2] The building is situated less than a block outside the New York City Landmarks Preservation Commission's Greenwich Village Historic District Extension I,[5] and sits next door to 354 West 11th Street, a well-preserved Greek Revival row house dating from c.1841-42.[6]
^Before gentrification of the neighborhood began in the 1990s, the street was noted for its colorfully dressed and sexually eclectic transsexual prostitutes.