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Shin Choon-ho

In this Korean name, the family name is Shin.
Shin Choon-ho
Born(1930-12-01)1 December 1930
Ulsan, Korea
Died27 March 2021(2021-03-27) (aged 90)
Seoul, South Korea
EducationDong-A University
OccupationBusinessman
Known forFounder of Nongshim
Children5, including Shin Dong-won
RelativesShin Kyuk-ho (brother)
Korean name
Hangul
신춘호
Hanja
辛春浩
Revised RomanizationSin Chunho
McCune–ReischauerSin Ch'unho

Shin Choon-ho (Korean: 신춘호; Hanja: 辛春浩; 1 December 1930 – 27 March 2021) was a South Korean businessman who founded Nongshim in 1965.[1]

Biography

Shin Choon-ho was born on 1 December 1930 in Ulju County, Ulsan, Korea and was the third eldest son in the family. His older brother Shin Kyuk-ho was the founder of the Korean-Japanese conglomerate Lotte Corporation.

He graduated from Dong-A University in Busan in 1958 after serving as a police officer. He moved to Japan to help his brother with Lotte's confectionery business shortly afterwards.[1]

Shin founded Lotte Industrial Company, his own business separate from the existing company, in 1965 to focus on the ramyeon business.[2] In 1978, he renamed the company Nongshim, which means "farmer’s heart," after his brother objected to his proposal to produce instant noodles.[1][3]

Under Shin's leadership, Nongshim became South Korea's largest instant noodles maker and the fifth-largest in the world, and introduced popular products such as the Saeukkang, Shin Ramyun, Chapaghetti, and Neoguri.[1]

He died on 27 March 2021 at Seoul National University Hospital.[3] Shin is survived by his wife Kim Nak-yang, and five children. His eldest son, Shin Dong-won, became chairman of Nongshim.[4]

References

  1. ^ a b c d "Shin Choon-ho, founder of ramyeon giant Nongshim, dies at 91". Korea JoongAng Daily. Archived from the original on 2022-03-22. Retrieved 2022-03-22.
  2. ^ 오, 석민 (2021-03-27). "Nongshim Group chairman dies". Yonhap News Agency. Archived from the original on 2022-03-22. Retrieved 2022-03-22.
  3. ^ a b He-rim, Jo (2021-03-28). "Family, business community mourn late Nongshim Group chairman". The Korea Herald. Archived from the original on 2022-03-22. Retrieved 2022-03-22.
  4. ^ He-rim, Jo (2021-07-01). "Nongshim Group inaugurates heir Shin Dong-won as new chairman". The Korea Herald. Archived from the original on 2022-01-26. Retrieved 2022-03-22.
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