Tyler Gregory Okonma (born March 6, 1991), known professionally as Tyler, The Creator, is an American rapper and record producer.[2] He has been cited as an influential figure in alternative hip hop during the 2010s.[3][4][5][6]
Okonma became well known in the late 2000s, when he emerged on the internet as the leader and co-founder of the music collective Odd Future. Within the group, Okonma participated as a rapper, producer, director and actor, releasing studio albums that he produced for its respective members. Okonma also performed on his sketch comedy show Loiter Squad (2012–2014).
Along with his collaborations with the group, Okonma developed his solo career beginning with his self-released debut album Bastard (2009). Bastard earned him recognition in the online music press as an emerging artist from the indie music scene. His second album, Goblin (2011), brought him mainstream media exposure, aided by the popularity of the single "Yonkers" and its accompanying music video. During this period, Okonma faced controversy in the media for his horrorcore-influenced sound and his violent, transgressive lyrical content.
After the release of his third album, Wolf (2013), Okonma began to separate himself from his horrorcore productions, turning to more accessible sounds incorporating fusions of jazz, soul and R&B. In 2015, Tyler released his fourth album, Cherry Bomb, which featured guest appearance from artists such as Lil Wayne and Kanye West. In 2017, Okonma released Flower Boy, followed by subsequent albums Igor (2019) and Call Me If You Get Lost (2021), all of which earned him widespread critical acclaim and commercial success, with the latter two albums debuting at number one on the Billboard 200 and each winning Best Rap Album at the 2020 and 2022 Grammy Awards, respectively.[7] His eighth studio album, Chromakopia was released on October 28, 2024.
Aside from his musical productions, Okonma became a significant figure in fashion with his clothing ventures Golf Wang and Le Fleur, and for his collaborations with major brands such as Lacoste, Converse and Louis Vuitton. Okonma is also the founder of the Camp Flog Gnaw Carnival music festival, which has been held annually since 2012, and which featured appearances by Kanye West, Drake, Kendrick Lamar, Lana Del Rey, and Billie Eilish, among others. He has also directed all of the music and promotional videos of his career, under the pseudonym Wolf Haley. Okonma has won two Grammy Awards,[8] three BET Hip Hop Awards, a BRIT Award, and a MTV Video Music Award. In 2019, he was named "Music Innovator of the Year" by The Wall Street Journal.[9] In 2024, the Los Angeles Times featured Okonma in its "L.A. Influential" series as a "creator who is leaving their mark" in Los Angeles.[10]
Early life and education
Tyler Gregory Okonma[11] was born on March 6, 1991, in Hawthorne, California,[12] the son of a Nigerian father with Igbo ancestry, whom he never met,[13] and an American mother of mixed African-American and white Canadian descent.[14][15] He spent his early life living in Hawthorne before moving to Ladera Heights at 17.[12][16][17] At the age of seven, he would take covers out of CD cases and create covers for his own imaginary albums—including a tracklist with song lengths—before he could even make music.[18] At the age of 14, he taught himself to play the piano.[13]
In his 12 years of schooling, he attended 12 different schools in the Los Angeles and Sacramento areas.[19] In the eighth grade, Okonma joined a drama class and was kicked out for being too hyperactive, and in the ninth grade, he was not allowed to join the band class because he could not read music.[20]
He worked at FedEx for under two weeks, and at Starbucks for over two years.[21] Okonma took his stage name from a Myspace page he used to post his creative endeavors.[22]
When Okonma was 15, he had a YouTube channel named "Bloxhead".[23] His first YouTube video was released on February 28, 2008. He posted videos until October 2009, when he stopped uploading to focus on his debut album, Bastard.
Okonma co-founded the alternative hip hop collective Odd Future in 2007, alongside Hodgy, Left Brain, and Casey Veggies. They self-released their debut mixtape, The Odd Future Tape, in November 2008. On December 25, 2009, Okonma self-released his first album, Bastard. It was eventually ranked 32nd on Pitchfork Media's list of the Top Albums of 2010.[24] On February 11, 2011, Okonma released the music video for "Yonkers". The video received attention from several online media outlets.[25][26][27][28] An extended version with a third verse was made available on iTunes.[29] Okonma won Best New Artist for "Yonkers" at the 2011 MTV Video Music Awards.[30] Okonma's thematic content in these first two solo projects led fans and publications alike to categorize him in the horrorcore scene, although he vehemently rejected his connection with it.[31][non-primary source needed]
In early 2011, Okonma was gaining the interest of a number of figures in the music industry, including Steve Rifkind, Jimmy Iovine, Rick Ross and Jay-Z.[32] Okonma and the rest of Odd Future eventually signed a deal with Red Distribution/Sony in April 2011.[33] His second studio album, Goblin, was released May 10, 2011.[34] Okonma and fellow Odd Future member Hodgy Beats made their television debut on February 16, 2011, when they performed "Sandwitches" on Late Night with Jimmy Fallon.[35] On March 16, Okonma and Hodgy performed "Yonkers" and "Sandwitches" at the 2011 mtvU Woodie Awards, being joined by other members of Odd Future during "Sandwitches".[36] During an interview with Okonma for Interview, Waka Flocka Flame expressed his interest in collaborating with the Odd Future frontman to direct a music video for him.[37] In early 2011, Okonma told fans through his Formspring account that his third album would be called Wolf and it was scheduled to be released in May 2012.[citation needed] Okonma also announced that Odd Future would establish their own TV show called Loiter Squad. On September 8, 2011, the show was finally confirmed as a 15-minute live-action show composed of various sketches, man on the street segments, pranks and music made by Odd Future. Dickhouse Productions, the production partnership that created Jackass, was scheduled to produce the show.[citation needed]
Odd Future's television show Loiter Squad premiered on Adult Swim on March 25, 2012. The show ran for three seasons and featured guest appearances from celebrities, including Johnny Knoxville, Lil Wayne and Seth Rogen. In 2015, Okonma stated that the show "is no more".[38] On February 14, 2013, Odd Future uploaded a video to their YouTube account, which includes L-Boy skydiving and stating that Wolf would be released on April 2, 2013. The same day, Okonma would reveal the three album covers via his Instagram account.[39]
Wolf was released on April 2, 2013, by Odd Future Records and RED Distribution under Sony Music Entertainment. It featured guest appearances by Frank Ocean, Mike G, Domo Genesis, Earl Sweatshirt, Left Brain, Hodgy Beats, Pharrell, Casey Veggies and Erykah Badu. The album was produced solely by Okonma, except for the final track "Lone". Along with the lead single "Domo23", music videos were filmed for "Bimmer", "IFHY" and "Jamba". Upon release, the album was met with generally positive reviews and debuted at number three on the Billboard 200, selling 90,000 copies in its first week.[citation needed] On January 31, 2014, Okonma was reported to be recording with Mac DeMarco.[42]
On April 9, 2015, Okonma released the music video for the song "Fucking Young" to Odd Future's official YouTube channel. The video also included a short snippet of another song, "Deathcamp".[43] Okonma announced on the same day that the songs will be featured on his upcoming album Cherry Bomb, set for release on April 13, 2015.[44] Okonma announced via his Twitter account that the album would feature Charlie Wilson, Chaz Bundick and Black Lips member Cole Alexander.[45][non-primary source needed] Two days later, Okonma performed the songs "Fucking Young" and "Deathcamp" for the first time at Coachella. During the set, Okonma notably criticized VIP members in the audience, of which many were celebrities, for their lack of enthusiasm.[46]
Cherry Bomb was released digitally on April 13, 2015, through Odd Future Records,[47] with physical copies of the album, featuring five different album covers,[48] set to be released on April 28, 2015.[49][non-primary source needed][50][non-primary source needed] The album features performances from notable artists such as Kanye West, Lil Wayne and Schoolboy Q.[51][52] The album was supported by a world tour through North America, Europe and Asia, beginning at Coachella Festival on April 11, 2015, and ending in Tokyo, Japan in September 2015.[53] Okonma cancelled the Australian leg of his Cherry Bomb World Tour following a campaign by the grassroots organization Collective Shout to bar him from returning to Australia due to their opinion that his music promotes and glorifies violence against women.[54]
On August 26, 2015, Okonma revealed that he had been banned from visiting the United Kingdom for three to five years, which forced him to cancel a string of tour dates supporting the Cherry Bomb album, including the Reading and Leeds Festivals. The reason for the ban comes from lyrics dating back to 2009. His manager Christian Clancy said they were informed of the ban via a letter from then-Home SecretaryTheresa May.[55] May cited lyrics from the album Bastard as the reason for the ban, although Okonma had toured multiple times in the UK since its release.[56][57] Okonma later claimed that he felt he had been treated "like a terrorist" and implied that the ban was racially motivated, stating that "they did not like the fact that their children were idolizing a black man".[58]
On April 8, 2017, Frank Ocean released a song titled "Biking" on his Beats 1 radio station "Blonded Radio", which features both Tyler, The Creator, and Jay Z. Eight days later it was announced Okonma would write, produce, and perform the theme song for scientist Bill Nye's new show, Bill Nye Saves the World. On June 28, the trailer for Okonma's TV show Nuts + Bolts premiered on Viceland. The show focuses on things Tyler, The Creator, finds interesting or is passionate about, and explains how they are created. The series premiered on August 3, 2017.[59]
On June 29, 2017, Okonma released the song "Who Dat Boy" featuring ASAP Rocky on a new YouTube channel, following many promotional countdown posts on his social media accounts. Later that night, he released the song on streaming services alongside a new song titled "911 / Mr. Lonely" featuring Steve Lacy, Frank Ocean, and Anna of the North. On July 6, 2017, he announced the title, tracklist and release date of his fifth album, Flower Boy,[60] which was released on July 21, 2017.[61] Several singles were released following up to the album's release date, including "Boredom" and "I Ain't Got Time!". The album was released via iTunes, Spotify, and other major music services. On September 14, 2017, Tyler, The Creator, announced his third TV show to date, The Jellies!. It premiered on October 22, 2017.[62]Flower Boy received rave reviews from critics and was nominated for Best Rap Album at the 60th Annual Grammy Awards, giving Okonma his second Grammy nomination after contributing to 2013 Album of the Year nominee Channel Orange, but was beat out by Kendrick Lamar's fourth studio album Damn.
On March 29, 2018, Okonma released "Okra",[63] among a string of freestyles and remixes. Okonma referred to it as a "throwaway song",[64] stating that it was not going to be included on any upcoming album, and was not an indication of the sound of any future projects.[65][non-primary source needed] On May 22, 2018, he released "435",[66] continuing this string of singles. On July 23, 2018, Okonma and ASAP Rocky announced a collaborative project, WANG$AP, by releasing a music video for a remix of Monica's "Knock Knock" called "Potato Salad" on "AWGE DVD (Vol. 3)", a video compilation by AWGE, ASAP Rocky's creative agency.[67]
On May 6, 2019, Okonma released two short video clips on his online profiles which featured new music. The videos showed him dancing erratically while wearing a long blonde wig, multicolored suit, black sunglasses, and a grill; he donned the same style for pictures on his social media and the music videos for the album's singles. He soon announced his sixth studio album, Igor, which was released on May 17.[68]Igor was met with widespread critical acclaim and debuted at number one on the US Billboard 200, becoming Okonma's first number-one album in the United States.[69] The album also features the song "Earfquake", which peaked at number 13 on the Billboard Hot 100.[70] On December 23, 2019, Okonma released two songs, "Best Interest", a song that did not make the cut of Igor that was released with a music video, and "Group B".[71]
On January 26, 2020, Okonma won his first-ever Grammy at the 62nd Grammy Awards, winning Best Rap Album for Igor.[72] Okonma admitted that while he was "very grateful" for his win, the categorizing of his music as rap is a "backhanded compliment."[73] "It sucks that whenever we — and I mean guys that look like me — do anything that's genre-bending or that's anything they always put it in a rap or urban category. I don't like that 'urban' word — it's just a politically correct way to say the n-word to me," he said. He also added that he would love to be recognized on a more mainstream level and not forever pigeonholed in "urban" categories.
For his seventh studio album, Call Me If You Get Lost, Okonma placed billboards in major cities across the world containing a phone number that when called, played a recorded conversation between Okonma and his mother.[74] That recording is included in the album as "Momma Talk".[75][76] Soon after the billboards were spotted, a website of the same name was discovered.[77] The album's lead single, "Lumberjack", was released on June 16.[78] The following day, Okonma revealed the album's cover and confirmed its release date of June 25.[79] Upon release, it received widespread critical acclaim and debuted at number one on the US Billboard 200, becoming Okonma's second number-one album in the United States.[80] On January 5, 2022, Tyler, The Creator, was announced as a headliner of Louisville's Forecastle Festival scheduled for May 27–29, 2022.[81]
On March 25, 2022, Okonma appeared on two tracks off Nigo's album I Know Nigo!, the opening track "Lost and Found Freestyle 2019" with A$AP Rocky, and the closer, "Come On, Let's Go", the latter of which was released along with a music video showcasing Tyler's Golf le Fleur* clothing line.[84]Call Me If You Get Lost won the award for Best Rap Album at the 64th Grammy Awards.
On March 27, 2023, Okonma revealed Call Me If You Get Lost: The Estate Sale, which would include songs recorded for Call Me If You Get Lost but did not appear on the final album, including the single "Dogtooth", which was released on the day of the announcement, alongside a music video.[85] On Twitter, Okonma stated that "Call Me If You Get Lost was the first album I made with a lot of songs that didn't make the final cut".[86] On March 29, 2023, another single "Sorry Not Sorry" was released, alongside a music video.[87]The Estate Sale was released on March 31, 2023,[85] along with a music video for the song "Wharf Talk".[88]
On April 13, 2024, Okonma performed a headliner set at Coachella, closing out Saturday night with a performance that included guest appearances from Childish Gambino, ASAP Rocky, and Kali Uchis along with a duet of "Earfquake" with Charlie Wilson.[89] He began the set bursting through the wall of a fake trailer using pyrotechnics, before performing tracks from across his discography. Critics labeled the performance as an "exhilarating, high-stakes spectacle",[90] and a "brilliant reminder of a cult hero's power".[91]
On October 16, 2024, Okonma revealed the name of his next album as Chromakopia in a teaser video titled "St. Chroma". On October 21, Okonma released the single, "Noid".[92] The album was released on October 28.[93][94]
Artistry
Okonma's music has been described as alternative hip hop,[95][96]hip hop,[97]neo soul,[95]West Coast hip hop,[98]jazz rap,[95] and hardcore hip hop, while his early music has been described as horrorcore.[97][99] When Okonma emerged on the music scene as a "strange figure" of the Internet and one of the leaders of the music collective Odd Future, his musical productions instinctively became noted for resembling those of Pharrell Williams and his works in N.E.R.D and The Neptunes during the 2000s,[100][101] which Okonma has referenced as his greatest inspirations and references.[102] The horrorcore-based aesthetics and transgressive lyrical content of his debut and second albums Bastard and Goblin were influenced by Eminem, especially his album Relapse (2009), which according to Okonma, is one of his favorites.[103][104][non-primary source needed] When asked about the reason for his offensive content in his lyrics, Okonma responded that "they are not offensive" and that "I just like to piss off old white dudes."[105] The "nihilistic" and dark aesthetic of his early work was heavily criticized in online music communities for including lyrics in which he talked about rape and murder. The music video for "Yonkers", which featured Okonma eating a cockroach and committing suicide at the end, attracted controversy in the media, as well as being posted by Kanye West on his Twitter account, calling it "the video of 2011".[106]
As the de facto leader of Odd Future during the early 2010s, the group quickly gained notable attention from the media and the Internet, comparing them to the Wu-Tang Clan for their rebellious attitude and refusal to fall within industry standards.[107] However, Okonma quickly denied these comparisons: "we are in a completely different thing".[108] The group's "DIY" approach made a strong impact on hip-hop, releasing music and content whenever they wanted through unconventional platforms such as YouTube, Tumblr or Myspace, influencing artists to take an alternative path in building their careers.[109][110] The group and Okonma also influenced fashion, beginning to popularize urban clothing under the streetwearSupreme and Converse brands, in addition to their own brand "Golf Wang" with its striking colorful aesthetic.[111] Okonma also brought a new wave of attention to skateboarding and biking as he was constantly seen riding a BMX or skateboard around Los Angeles.[112][113] Several members of the group, such as Frank Ocean and Earl Sweatshirt, would go on to have successful musical careers, while alternative groups such as The Internet, led by Syd and Steve Lacy, would spawn.
From the release of his third studio album Wolf, critics noticed a musical change in Okonma's productions, venturing into more accessible and melodic sounds through fusions of jazz, R&B and soul, including collaborations with artists from those genres such as Erykah Badu, Charlie Wilson or Frank Ocean.[114] He also took a more intimate approach in his lyrics, talking about his father's abandonment in the song "Answer." However, his next release, Cherry Bomb, had a mixed reception from fans and critics for its experimental production, in which Okonma decided to "create only songs" without any connection between them, with a more "aggressive" and "noisy" aesthetic.[115]The Medium would write in an analysis that "(Cherry Bomb) is the album that signaled this change and would pave the way for his follow-up's Flower Boy and IGOR to build upon, in terms of Tyler's style of production and lyricism." Around this time, Okonma would indefinitely step away from his responsibilities with Odd Future, signing with the record label Columbia Records.
Okonma's fifth album, Flower Boy, "marked the beginning of a new era — a complete departure from the wildly offensive lyrics and dark themes that defined his previous works".[116]Igor, Okonma's first Grammy-winning album, was a deeply personal concept album about "the emotional journey of being the odd man out in a love triangle",[117] while Call Me If You Get Lost, his second Grammy-winning album, was a concept album about "the persona of "Tyler Baudelaire," a suave, well-traveled gentleman with a sophisticated taste for high art". This latest trilogy established Okonma as one of the most acclaimed and highest-rated artists of his generation and decade.[118] During his acceptance of the Cultural Influence Award at the BET Awards, Okonma thanked Q-Tip, André 3000, Chad Hugo, Kanye West, Missy Elliott, Busta Rhymes, and Hype Williams as his influences.[118] In addition to music, Okonma also establish himself in the fashion industry with Golf Le Fleur, a high-end luxury line described to "embody the globe-trotting mise en scène of his 2021 album Call Me If You Get Lost".[119]
Okonma has been the subject of speculation regarding his sexuality and has made numerous direct references in lyrics and interviews to having had same-sex relationships or experiencing same-sex attractions.[130][131][132] He described himself in a 2015 Rolling Stone interview as "gay as fuck" and said "My friends are so used to me being gay. They don't even care."[133] In 2017, during an interview with Noisey, Okonma said that by age 15 he already had a boyfriend.[134] In a 2018 interview with Fantastic Man, while discussing the Flower Boy lyric "I been kissing white boys since 2004" and the public response to it, Okonma said "It's still such a grey area with people, which is cool with me. Even though I'm considered loud and out there, I'm private, which is a weird dichotomy."[133]Igor follows what many interpreted to be a romantic relationship between Okonma and a closeted bisexual man,[135][136][137] while the song "Wilshire" on Call Me If You Get Lost has the lyric "I could fuck a trillion bitches every country I done been in/Men or women, it don't matter, if I seen 'em, then I had 'em". The song "Sorry Not Sorry" from the deluxe version of the album includes the lyric "Sorry to the guys I had to hide/Sorry to the girls I had to lie to", referring to his hiding male lovers from the public.[138]
Okonma has been criticized for his use of homophobic slurs, particularly his frequent use of the epithet "faggot" in his lyrics and on Twitter.[139][140] He has denied accusations of homophobia, stating, "I'm not homophobic. I just say faggot and use gay as an adjective to describe stupid shit,"[141][142] and, "I'm not homophobic. I just think faggot hits and hurts people."[143] However, he later said in an interview with MTV, "Well, I have gay fans and they don't really take it offensive, so I don't know. If it offends you, it offends you. If you call me a nigger, I really don't care, but that's just me, personally. Some people might take it the other way; I personally don't give a shit."[144][145] Okonma supported fellow Odd Future member Frank Ocean after Ocean publicly revealed a past relationship with another man.[146] Lyrics on the album Flower Boy led to speculation that Okonma was coming out as gay; the tracks in question were "Foreword", "Garden Shed", and "I Ain't Got Time!"[147][148]
Legal issues
On December 22, 2011, Okonma was arrested on suspicion of vandalism after allegedly destroying equipment during a show at the Roxy Theatre in West Hollywood. Fan recorded video depicted Okonma throwing a microphone at a sound engineer.[149] Okonma subsequently paid $8,000 in damages to The Roxy.[150]
On March 15, 2014, Okonma was arrested in Austin, Texas, for inciting a riot after telling fans to push past security guards at his South by Southwest performance. Okonma faced up to one year in prison and a $4,000 fine.[151] Okonma's lawyer, Perry Minton, argued that the riot charge was overblown and perpetuated misconceptions of his client, who had no criminal record. The charges were later dropped.[152]
On August 26, 2015, Okonma revealed that he had been banned from visiting the United Kingdom for three to five years, which forced him to cancel tour dates supporting the Cherry Bomb album, including the Reading and Leeds Festivals. His manager Christian Clancy said they were informed of the ban via a letter from then-Home SecretaryTheresa May.[55] May cited lyrics from the 2009 album Bastard as the reason for the ban, although Okonma had toured multiple times in the UK since its release.[56][57] Okonma later said that he felt he had been treated like a terrorist and implied that the ban was racially motivated, stating that "they did not like the fact that their children were idolizing a black man."[58] According to the BBC, it is believed the ban was lifted in February 2019,[153] concurring with a scheduled performance in London to promote Igor. However, the 2019 show was forcibly cancelled by police due to safety concerns that the venue was "overcrowded" and "too rowdy."[153] After winning International Male Solo Artist at the 2020 Brit Awards, Okonma referenced the ban. "I wanna give a special shout out to someone who I hold dear to my heart, who made it where I couldn't come to this country five years ago," he said. "I know she's at home pissed off. Thank you Theresa May."[154]
Controversy
From 2010 to 2011 he made a series of sexually explicit comments directed towards Selena Gomez over Twitter when she was 18.[155][156] In a 2013 interview he stated that he and Selena were not on good terms explaining, "We don't really get along. She don't like me. We don't like each other. Because I'm kicking it with Justin — like that's my homeboy. She always be mean muggin' me. Like why are you hating on me?"[157] In 2021, he made the public apology in his song "Manifesto" in his studio album Call Me If You Get Lost.[158][159] He had made similar offensive comments about Dakota Fanning, Miley Cyrus, and Victoria Justice, which he hasn't apologized for.[160] Tyler Aquilina of Entertainment Weekly wrote of the controversy, "Tyler was known as a provocateur at that point in his career, and was frequently criticized for what many observers called homophobic and misogynistic lyrics, including depictions of violence against women".[161]
Feuds
Eminem
On August 31, 2018, Eminem's single "Fall" called Okonma a "faggot" and claimed Okonma explored sexuality in his music for more attention.[162] Eminem also attacked Okonma for being critical of his single "Walk On Water" and Shady XV (2014).[163] After receiving backlash for his lyrics,[164] Eminem responded in an interview with Sway, saying, "I think the word that I called him was one of the things where I felt like this might be too far. In my quest to hurt him, I realized I was hurting a lot of other people. It was one of the things that I kept going back to. Not feeling right with this". In an interview with The Guardian, Okonma responded, saying, "[The "Fall" line] was okay. Did you ever hear me publicly say anything about that? I knew what the intent was. He felt pressured because people got offended for me. We were playing Grand Theft Auto when we heard it. We rewound it and [shrugged]. Then kept playing".[165]
DJ Khaled
In June 2019, after Igor debuted at number 1 on the Billboard 200 over DJ Khaled's album Father of Asahd, DJ Khaled posted a video on Instagram, criticizing Okonma's music saying, "I make albums so people can play it and you actually hear it. [If] driving your car, you hear another car playing it, go to the barbershop, you hear them playing it [and] turn the radio on, and you hear them playing it. It's called great music. It's called albums [where] you actually hear the songs. Not no mysterious shit you never hear the songs".[166] He then deleted the video.
On August 6, 2021, Okonma spoke about the DJ Khaled controversy on Hot 97, stating that he enjoyed "just watching a man die inside because the weirdo is winning". He claimed that DJ Khaled "had to deal with that because his whole identity is being number one and when he didn't get that, that sat with him longer in real life time than that moment. I moved on."[167] Okonma made multiple references to "mysterious music" on Twitter, writing "MYSTERIOUS MUSIC! HA!" after winning Best Rap Album at the 2022 Grammy Awards for Call Me If You Get Lost.[168]
Rolling Stone reported in a November 7, 2023 feature story about DJ Khaled that he had expressed interest in collaborating with Tyler, The Creator, and that he asserted they now have a good rapport.[169]