WCBC-FM began in 1990 as WKZG, always owned by Cumberland Broadcasting Corporation. The call letters were changed in 1994 to WCBC-FM, to match sister station WCBC 1270 AM. Previously, the WCBC-FM call letters were used between 1963-1969 by a Christian radio station in Baltimore, broadcasting on 105.7 MHz.[2] The call letters stood for "Christian Broadcasting Company" and the station also used the advertising slogan "Where Christ Brings Comfort".[3] That frequency is now WJZ-FM's in Baltimore.