The first New Orleans station at AM 600signed on in 1950 as WMRY.[2] It was originally a daytimer, broadcasting at 500 watts during the day and required to sign-off at night to avoid interfering with other stations on the same frequency. WMRY was programmed to the African American community. An advertisement in the 1951 Broadcasting Yearbook, using the vocabulary of that era, said that a half million "colored people" lived in the WMRY coverage area and that WMRY was "programmed for Negroes by Negroes."
In 1958, WMRY's programming moved over to AM 940 under a new call sign, WYLD. After the move, a new station was launched on the AM 600 frequency by Dave Waagenvord as WWOM ("Wonderful World of Music").[3] It carried a beautiful music format of mostly instrumental versions of pop songs and music from Broadway and Hollywood. In 1965, Waagenvord launched 98.5 WWOM-FM (now WYLD-FM), and in 1967, he added a TV station, channel 26 WWOM-TV (now WGNO).
In the 1970s, the station's power increased to 1,000 watts, but it still was not authorized to broadcast at night. In 1974, the station was bought by F. W. Robbert, the current owner. He switched to a Christian radio format as WVOG.[4] In the early 2010s, the station received authorization to broadcast at night, although with the low power of 31 watts.
