Share to: share facebook share twitter share wa share telegram print page

9Lives

For other uses, see Nine Lives (disambiguation).
9Lives
Product typeCat food
OwnerPost Consumer Brands
CountryU.S.
Introduced1959; 65 years ago (1959)
Previous owners
Website9lives.com

9Lives is a brand of cat food launched in 1959. Better known today by its mascot, Morris, it has four varieties of dry food (Daily Essentials, Plus Care, Indoor Complete and Long Life Formula), and five lines of wet food in various flavors.

On April 28, 2023, Post Holdings completed the acquisition of multiple pet food brands from The J.M. Smucker Company for 1.2 billion dollars. 9Lives was one of the brands involved in the deal and is now marketed by Post Consumer Brands.[1][2]

Overview

Introduced to the market by tuna processor StarKist Foods in 1959, the brand also promotes adoption of cats from animal shelters. In 2006, 9Lives kicked off the inaugural tour of Morris' Million Cat Rescue, a nationwide bus tour to encourage local cat adoption.

9Lives has recently added a new cat to their advertising, Li'l Mo, an orange kitten who has been adopted from a Los Angeles animal shelter putatively by Morris himself.

History

9Lives was StarKist's flagship pet food brand. In 1963, Heinz acquired StarKist, and by 1969, the first Morris TV commercials aired. Heinz sold StarKist and 9Lives to Del Monte in 2002.[3] Del Monte spun off the pet foods division as Big Heart in 2014.[4] Big Heart Pet Brands was later acquired by The J.M. Smucker Company in 2015.[5]

For a period of time in the late 1970s and early 1980s, 9Lives used Sylvester the Cat from Warner Bros. Looney Tunes and Merrie Melodies cartoons on the packages and in advertising as the mascot for its newly introduced dry cat food. The animated cartoon TV commercials usually consisted of Sylvester trying to get to his box of 9Lives, while avoiding Hector the Bulldog.

Sylvester would always succeed in luring the dog away so he could get his food, but he would find himself a target again by the end of the commercial, when Sylvester would always proclaim 9Lives dry food as "worth riskin' your life for!" Sylvester never appeared in commercials for 9Lives canned cat food and by 1986, he would be replaced by Morris for the dry food packaging and advertising.

In February 2023, 9lives, along with many other pet food brands such as Gravy Train, and Kibbles 'n Bits, was sold to Post Consumer Brands for approximately 1.2 billion dollars.[6][7]

References

  1. ^ "Post Holdings Completes Acquisition of Rachael Ray® Nutrish®, Nature's Recipe® and Other Select Pet Food Brands". Post Consumer Brands. Retrieved 2023-07-26.
  2. ^ "The J.M. Smucker Co. Completes the Divestiture of Several Pet Food Brands to Post Holdings, Inc". PR Newswire (Press release). Retrieved 2023-07-26.
  3. ^ "Heinz sells several units to Del Monte". UPI. Retrieved 2019-07-10.
  4. ^ "Del Monte Foods Pet Products relaunches as Big Heart Pet Brands". www.petfoodindustry.com. 21 February 2014. Retrieved 2019-07-10.
  5. ^ "EX-99.1". www.sec.gov. Retrieved 2023-05-16.
  6. ^ Co, The J. M. Smucker. "The J.M. Smucker Co. Completes the Divestiture of Several Pet Food Brands to Post Holdings, Inc". www.prnewswire.com (Press release). Retrieved 2023-05-16.
  7. ^ "Post Holdings entering pet food market". Food Business News. Retrieved 3 June 2023.
Stub icon

This brand-name food or drink product–related article is a stub. You can help Wikipedia by expanding it.

Read other articles:

Hot Pink (album)

2019 studio album by Doja Cat For the Pink Spiders album, see Hot Pink (The Pink Spiders album). Hot PinkStudio album by Doja CatReleasedNovember 7, 2019 (2019-11-07)Studio Eightysevenfourteen (Los Angeles) Gold Diggers' Bar (Los Angeles) The Himalayas (Los Angeles) The Hive (Los Angeles) NightBird (Los Angeles) Sound Factory (Los Angeles) Westlake (Los Angeles) Hit Factory Criteria (Miami) Genre Pop hip hop R&B Length39:48Label Kemosabe RCA Producer Ari PenSmith Ben Bi...

 

Rizky Ridho

Rizky Ridho Informasi pribadiNama lengkap Rizky Ridho RamadhaniTanggal lahir 21 November 2001 (umur 21)Tempat lahir Surabaya, IndonesiaTinggi 184 cm (6 ft 0 in)[1]Posisi bermain Bek tengahInformasi klubKlub saat ini Persija JakartaNomor 74Karier junior SSB Sumo Putro2018–2019 Persebaya SurabayaKarier senior*Tahun Tim Tampil (Gol)2020–2023 Persebaya Surabaya 38 (3)2023– Persija Jakarta 0 (0)Tim nasional‡2019–2020 Indonesia U-19 12 (1)2021– Indonesia U-23...

 

Military ranks of Ecuador

The Military ranks of Ecuador are the military insignia used by the Armed Forces of Ecuador. Commissioned officer ranks The rank insignia of commissioned officers. Rank group General / flag officers Senior officers Junior officers Officer cadet  Ecuadorian Army[1]vte General de ejército General de división General de brigada Coronel Teniente coronel Mayor Capitán Teniente Subteniente  Ecuadorian Navy[2]vte Almirante Vicealmirante Contralmirante Capitán de navío ...

Paul Montgomery

American businessman For the American journalist, see Paul L. Montgomery. Paul MontgomeryMontgomery in April 1996BornJoseph Paul Montgomery(1960-06-05)June 5, 1960Los Gatos, California, U.S.DiedJune 19, 1999(1999-06-19) (aged 39)Seattle, Washington, U.S.NationalityAmericanOccupationBusiness executiveYears active1982–1999SpouseMichelle Montgomery Joseph Paul Montgomery (June 5, 1960 – June 19, 1999 [1]) was an American entrepreneur and inventor. In the mid 1980s, he was a...

 

Rajkot

This article is about the city in India. For its name district, see Rajkot district. Not to be confused with Rajkot, Sahiwal District. This article includes a list of general references, but it lacks sufficient corresponding inline citations. Please help to improve this article by introducing more precise citations. (July 2020) (Learn how and when to remove this template message) Metropolis in Gujarat, IndiaRajkotMetropolisSaurashtra Cricket Association Stadium Saurashtra University, Mahavir ...

 

Parti du centre (Finlande)

Pour les articles homonymes, voir Parti du centre et Keskusta. Parti du centre(fi) Suomen Keskusta(sv) Centern i Finland Logotype officiel. Présentation Présidente Annika Saarikko Fondation 1906 Siège Apollonkatu 11 A00100 Helsinki Vice-présidents Petri HonkonenMarkus LohiRiikka Pakarinen Secrétaire Riikka Pirkkalainen Positionnement Centre[1] Idéologie Social-libéralisme[2]Libéral-conservatisme[3]Agrarisme[1] Affiliation européenne ALDE Groupe au Parlement européen RE Affiliation i...

سيغفريد ساسون

سيغفريد ساسون معلومات شخصية الميلاد 8 سبتمبر 1886(1886-09-08)كنت، إنجلترا الوفاة 1 سبتمبر 1967 (80 سنة)ويلتشير، إنجلترا مكان الدفن مقاطعة سومرست  الجنسية  المملكة المتحدة عائلة عائلة ساسون  الحياة العملية المدرسة الأم جامعة كامبريدجكلية كليركلية مارلبورو  المهنة مراسل مي�...

 

Raúl Velasco

Este artículo o sección tiene referencias, pero necesita más para complementar su verificabilidad.Este aviso fue puesto el 27 de noviembre de 2021. Raúl Velasco Información personalNombre de nacimiento Raúl Velasco RamírezNacimiento 24 de abril de 1933 Celaya, Guanajuato, MéxicoFallecimiento 26 de noviembre de 2006 (73 años) Acapulco, Guerrero, MéxicoCausa de muerte Cáncer de hígadoSepultura Panteón Francés de la PiedadNacionalidad MexicanoFamiliaCónyuge Dorle Klokow (1974...

 

Yunita Ababiel

Yunita AbabielLahirYuyun Nabiela17 Januari 1965 (umur 58)BandungNama lainJujun N. (1979–1990)Yuyun NabielaYunita IraniPekerjaanpenyanyiKarier musikGenrepop, dangdut, qasidahInstrumenvokalTahun aktif1979–sekarangLabelMusica Studios (1979–1990)MSC Records (1991)New Metro/Blackboard (1997–1999) AGIP (2001)MGM Records (2002) Yuyun Nabiela (ejaan Soewandi: Jujun Nabiela) atau biasa dikenal Yunita Ababiel (lahir 17 Januari 1965) adalah seorang penyanyi dangdut berkebangsaan Indone...

Hu Tong

Hu Tong adalah sebuah seri drama sejarah-romansa televisi Tiongkok tahun 2022. Seri tersebut dibintangi oleh Zhao Lusi, Hou Minghao, Cai Wenjing dan Guan Xiaotong. Seri tersebut ditayangkan perdana pada 25 September 2022 dengan total 36 episode. Seri tersebut tayang di CCTV-8, Tencent Video, dan MGTV.[1] Referensi ^ Sinopsis Hu Tong, Drama Serial Tentang Tiga Generasi Perempuan Akar Rumput. Terpantau.com.  Artikel bertopik Tiongkok ini adalah sebuah rintisan. Anda dapat membantu ...

 

Monaco aux Jeux olympiques

Cet article est une ébauche concernant les Jeux olympiques et Monaco. Vous pouvez partager vos connaissances en l’améliorant (comment ?) selon les recommandations des projets correspondants. Monaco aux Jeux olympiques Code CIO MON Comité Comité olympique monégasque Participation 19 (été) ; 11 (hiver) MédaillesRang : 134e Or0 Arg.0 Bron.0 Total0 Historique Jeux olympiques d'été 1920 1924 1928 1932 1936 1948 1952 1956 1960 1964 1968 1972 1976 1980 1984 1988 1992 1996 ...

 

Sungai Eurotas

Sungai Eurotas Eurotas (bahasa Yunani: Εὐρώτας) atau Evrotas (bahasa Yunani modern: Ευρώτας) merupakan sungai utama Lakonia dan salah satu sungai utama Peloponnesos, di Yunani. Mata air sungai tersebut terletak tepat di barat laut perbatasan antara Lakonia dan Arkadia, di Skortsinos. Sungai ini juga dialiri oleh bawah air di Pellana dan anak sungai yang mengalir turun dari Gunung Tafgetos dan Gunung Parnon, yang mengapit lembah Eurotas di barat dan timur. Sungai ini panjangnya ...

Newfound Lake

Newfound LakeNewfound Lake from Wellington State Park, Bristol, NHNewfound LakeShow map of New HampshireNewfound LakeShow map of the United StatesLocationGrafton County, New HampshireCoordinates43°39′46″N 71°46′31″W / 43.66278°N 71.77528°W / 43.66278; -71.77528Primary inflowsFowler RiverCockermouth RiverPrimary outflowsNewfound RiverBasin countriesUnited StatesMax. length6.0 miles (9.7 km)Max. width2.4 miles (3.9 km)Surface area4,451 acres (1...

 

العلاقات الفيجية الكازاخستانية

العلاقات الفيجية الكازاخستانية فيجي كازاخستان   فيجي   كازاخستان تعديل مصدري - تعديل   العلاقات الفيجية الكازاخستانية هي العلاقات الثنائية التي تجمع بين فيجي وكازاخستان.[1][2][3][4][5] مقارنة بين البلدين هذه مقارنة عامة ومرجعية للدولتين: وجه ا�...

 

The Naked God

1999 SF novel by Peter F. Hamilton The Naked God First editionAuthorPeter F. HamiltonCover artistJim BurnsCountryUnited KingdomLanguageEnglishSeriesThe Night's Dawn TrilogyGenreScience fictionPublisherMacmillan PublishersPublication date8 October 1999Media typePrint (hardback & paperback)Pages1,174ISBN0-333-68791-4OCLC43070064Preceded byThe Neutronium Alchemist  The Naked God is a science fiction novel by British writer Peter F. Hamilton, the third book in The Night's ...

Sud-Ouest des États-Unis

Carte du Sud-Ouest des États-Unis. Le Nouveau-Mexique et l'Arizona (en rouge) constituent le cœur du Sud-Ouest américain. Selon les critères retenus, les États hachurés font ou ne font pas partie de l'ensemble régional. La Californie est généralement classée parmi les États du Pacifique, tandis que le Texas et l'Oklahoma peuvent être rangées dans le Sud des États-Unis. Le Sud-Ouest des États-Unis ou Sud-Ouest américain est une région géographique des États-Unis proche de la...

 

Franz Xaver Hacker

Das Marienkind, Titelblatt der 12. Auflage, 1912 Joseph Haydn, 7. Auflage, 1929 Die Fugger und ihre Zeit, 5. Auflage, 1908 Franz Xaver Hacker (* 20. Januar 1836 in Nymphenburg; † 28. Januar 1894 in München) war katholischer Priester und unter dem Pseudonym Franz von Seeburg ein bekannter deutscher Schriftsteller. Inhaltsverzeichnis 1 Leben 2 Schriftstellerisches Werk 3 Werkübersicht 4 Literatur 5 Weblinks 6 Einzelnachweise Leben Franz Xaver Hacker wurde am 20. Januar 1836 in Nym...

 

Munafri Arifuddin

Indonesian businessman (born 1975) Munafri ArifuddinPortrait taken in 2018Born (1975-09-20) 20 September 1975 (age 48)Majene, IndonesiaNationalityIndonesianOccupationBusinessmanKnown for2018 Makassar electionFormer CEO of PSM MakassarPolitical partyGolkar Munafri Arifuddin (born 20 September 1975) is an Indonesian businessman who is the former CEO of the football club PSM Makassar and the current Director of PT Liga Indonesia Baru. Son-in-law of Bosowa Corporation founder Aksa Mahmu...

Etnografía de Colombia

La diversidad étnica del país. La etnografía de Colombia se caracteriza por ser la mezcla de tres grupos principales: españoles, indígenas y africanos. Al mestizaje de estos tres grupos se sumaron algunos inmigrantes procedentes de Europa, el Medio Oriente y, en menor medida, asiáticos. En el censo general de población de 2018, el 6,68% de la población se autoidentificó como afrocolombiana (incluyendo raizales y palenqueros), el 4,31% como indígena, y el 0,01% como gitana.[1]​...

 

Emily Osment discography

Emily Osment discographyOsment live performing in May 2010Studio albums1Music videos8EPs1Singles9 The discography of American singer-songwriter Emily Osment consists of one studio album, one extended play, and nine singles. Osment released her debut extended play, All the Right Wrongs, on October 27, 2009 under Wind-up Records, to mixed reviews.[1] It was preceded by the lead single All the Way Up, which peaked at number 76 on the Canadian Hot 100. The EP spawned a second single, You ...

 
Kembali kehalaman sebelumnya