Alias is the second extended play by British rapper and singer Shygirl. The EP was released on 20 November 2020 through Because Music and Shygirl's own label Nuxxe. Following her 2018 debut EP Cruel Practice, Alias sees Shygirl enlist a diverse array of collaborators, including NUXXE co-founder Sega Bodega, Gloo's Kai Whiston, Oscar Scheller, Karma Kid, and the late producer Sophie. The EP received critical acclaim upon its release.
Promotion
"Freak" was released as the first single from the on 2 September 2020 alongside a self-directed music video made in collaboration with CGI artist Maurice Anderson and 3D modeller Sy Blake.[1] "Slime" was released as the second single on 7 October 2020. The EP was officially announced and put up for pre-order on 21 October 2020, with the "Slime" lyric video coming out the same day. The lyric video, filmed over FaceTime, features appearances from Sophie, Sega Bodega, Arca, Mowalola, and Ms. Carrie Stacks.[2] A full music video for "Slime" came on 10 November 2020.[3] From 25 November to 30 December, lyric videos for the EP's remaining six tracks were released.[4][5][6][7][8][9]
An official music video for "Tasty" was released on 14 January 2021, featuring Shygirl in a mansion in the English country side inspired by fairytales, Disney Princesses, and Bridgerton.[10] The song was officially released as the EP's third single on 9 February 2021, with an EP featuring remixes by Boys Noize and Lsdxoxo.[11] "Siren" was released as the fourth single on 16 March 2021, alongside two remixes by Basement Jaxx.[12]
Title
The name Alias comes from the four alter egos that Shygirl adopts throughout the EP: Baddie, Bae, Bovine and Bonk.[13] Bae is a girl next door blonde "who speaks to [Shygirl's] youth and the nostalgia of growing up in Southeast London". Baddie has a "bleak, dark sense of humor", and represents a more satirical side of the artist. Bonk is "colorful" and represents the innocent side of Shygirl "that is out for the fun in life." Bovine is aloof, with Shygirl saying "whenever I'm thinking about newer music and trying to discover different sides of myself, Bovine is that side, because she doesn't give away too much just yet."[14] These characters are never named directly in the lyrics, but do appear in the music video for "Slime",[13] as well as all lyric videos for the E.P. and the music video for 'Freak'.
Shygirl's voice is described as having "a dark-horse quality to it; her voice is buttery soft, but she handles lyrics with venomous precision, knowing when to bite and when to soften."[19] This skill shows itself on "Bawdy" which sees the artist "fluctuate between ghastly clanging and unsettling whisper-crooning"[13] Vocal effects also play a big role in the EP, pitched-up on "Twelve", harmonizing in a "cyborgcadence" on "Siren", and Auto-Tune-d and artificial on "Tasty".[15]
Opening track "Twelve" is a call-and-response track with "an eerie saw-like synth that wouldn't score even the most haunting of Jordan Peele's horror moments".[16] The Sophie-produced "Slime" has an "extraterrestrial club beat" built over a trap loop.[13] "Tasty" is a UK garage song described as a "raveypiano banger" with "bouncing breakbeat production".[16][20] "Leng" takes influence from grime as Shygirl "spits mile-a-minute bars" over "skittering" beats.[16][18] EP closer "Siren" is a techno song that fuses 90s Eurodance, Europop, EDM, and the sound of the PC Music label.[13][16][20]
Alias received a score of 84 out of 100 based on five reviews from review aggregate site Metacritic, indicating "universal acclaim".[21] Writing for NME, Ben Jolley called the project "a maximalist joyride that sounds like it's been beamed in from the cyber-rave dancefloors of 2080" and "Alias proves that Shygirl is in full control of her artistic vision no matter the scale."[16] Ashley Bardhan of Pitchfork praised the EP for its escapism amidst the COVID-19 pandemic, saying "In a year of no touching, these euphoric party moments feel far away, but Shygirl's endearing hedonism brings that sweaty room a bit closer. Alias is a glittering light, a portal into the future and everything you might do."[19] Mick Jacobs wrote for Spectrum Culture, "Chock full of attitude, fun and menace, Shygirl's latest establishes a new, larger-than-life persona in addition to her trademark, detached cold-as-ice clubgirl."[18]
