Due to its favourable location in a valley at the foot of Botev Peak in the Balkan Mountains, Apriltsi is a newly developing tourist resort in the region. Besides Botev, notable peaks in the area are Triglav and Maragidik.
The town was founded by the merging of four large mountain villages: Novo Selo, Zla Reka, Vidima, and Ostrets, which are today the town's neighbourhoods. Due to this, it has a rather rural appearance with some 19th-century Bulgarian houses preserved.