"Beam Beam" (stylized in all caps; Korean: 삠삠; RR: Ppimppim) is a song recorded by South Korean rapper and record producer Soyeon, released on July 5, 2021, by Cube Entertainment and Republic Records as the lead single of her first extended play, Windy. "Beam Beam" was described as "a hot and strong taste that reminds of summer".[1]
Composition
"Beam Beam" was described as a pop-rock and hip hop genre song that expresses the sun's scorching rays.[2] The song is composed in the key of A♯ minor, 110 beats per minute with a running time of 2:47 minutes.[3]
Credits and personnel
Credits are adapted from Cube Entertainment and NetEase Music.[4]
Jang Seung-ho (821 Sound mastering) – Assistant audio mastering
Promotion
On July 5, before the album's release, Soyeon held a showcase event for the media where she talked about the process of making the album. The singer also performed the song for the first time. On the same day, Soyeon appeared on 1theK Originals' The Booth with a live band,[5] and Naver Now#OUTNOW Jeon So-yeon. It is a 3-part comeback project and viewable audio show every Monday at 8 pm KST.[6]
Music video
An accompanying music video for "Beam Beam" was uploaded to (G)I-dle's official YouTube channel on July 5, 2021. It was preceded by two teasers released on the same platform on July 3 and 4.[7][8]
^Jo, Hye-jin (June 23, 2021). (여자)아이들 전소연, 전곡 작사‧작곡→비비‧이영지 피처링 참여 첫 미니 예고 [(G)I-DLE Jeon So-yeon, all songs written and composed→Bibi and Lee Young-ji featured in the first mini album]. XSportsNews. Retrieved 2021-06-24.
^"'더쇼' (여자)아이들 전소연 1위.."솔로로 첫 1위"[★밤TView]" ["The Show" (G)I-DLE's Jeon So-yeon topped the list for the first time as a solo artist.]. Star News (in Korean). July 13, 2021. Retrieved July 13, 2021.
^Hwang, Soo-yeon (July 29, 2021). '엠카' 전소연, 1위…17주년 스페셜·'걸스플래닛999' 첫 공개 [종합] [‘M Countdown’ Jeon So-yeon, 1st place... 17th Anniversary Special 'Girls Planet 999' First Release [General]]. X Sport News (in Korean). Retrieved July 29, 2021 – via Naver.