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Betika

Betika is an online gaming firm based in Nairobi, Kenya, with operations in Kenya, Tanzania, Ethiopia, DRC, Ghana, Nigeria, Mozambique, Zambia, Uganda and Malawi. Betika has a number of products including Sportsbook Betting, Casino, Virtual Games, Crash Games and E-Sports Betting.

BETIKA
Company typePrivate
IndustryLotteries and Gaming
Founded2016
Headquarters
Nairobi
,
Kenya
Area served
Global
ProductsSports Betting, Casino, Virtuals, E-Sports Betting,
ServicesSports Betting
Total equityShop and Deliver Limited
Number of employees
500
ParentSHOP & DELIVER LIMITED
Websitehttps://www.betika.com/en-ke/

History

Betika was founded in April 2016 and initially offered sportsbook betting only through SMS. USSD betting followed shortly after, and online betting was introduced in August 2016.[1] its headquarters are found in Nairobi.

In November 2018, Betika unveiled Brazilian football legend Ronaldinho Gaucho as their Brand Ambassador. Ronaldinho visited Kenya, attending charity events and exhibition football matches in a campaign called "Bet on yourself".[2][3]

In 2019 Betika became Kenya's market leader in the gaming industry. In the same year, Betika launched Betika Na Community, an initiative used to run all its CSR programs. Through this initiative, the company has invested in various sports, such as football, cricket, athletics, motorsports, taekwondo, and mountain climbing, at both national and grassroots levels. Betika has provided equipment, renovated pitches, and sponsored teams, sportspersons, and events. The company has sponsored Kenya Premier League sides AFC Leopards, Police FC, and Sofapaka FC.[4][5][6][7][8][9][10]

In 2023, Betika became the first Kenyan betting firm to have its app on the Play Store.[11][12]

Sports involvement

Betika was the title sponsor of the National Super League, Kenya's second division league, for three years between 2018 and 2021. The company has also sponsored the Rugby 7s, WRC teams, and the first-ever Kenyan Rallycross.[13]

In 2020, Betika expanded its operations into other African countries, now operating in nine countries, including Kenya, Ethiopia, DRC, Ghana, Malawi, Mozambique, Nigeria, Tanzania, and Zambia.[14]

In 2021, Betika sponsored 62-year-old James Kagambi to climb Mount Everest, making him the first-ever native Kenyan to summit the world's highest mountain.[15][16]

In 2022, Betika launched the biggest jackpot in Kenya, standing at Ksh 200 million, playable with a stake of Ksh 49. The jackpot has since produced two winners, Eli Kipruto and Moses Kiprono.[17][18][19]

Ownership

Betika, is owned by Shop and Deliver Limited a company with Kenyan shareholders.

References

  1. ^ "AFRICA : Online betting explosion leaves Africa's casinos for dust - 18/01/2021". Africa Intelligence. 18 January 2021. Retrieved 27 April 2023.
  2. ^ "Ronaldinho lands in city to teach youngsters football wizardry". Nairobi News. 10 November 2018. Retrieved 27 April 2023.
  3. ^ "Fresh crisis for debt-ridden Betika ambassador Ronaldinho as police raid home, seize 3 luxury cars". cdn.scoopernews.com. Retrieved 27 April 2023.
  4. ^ Munyua, Suleiman (4 June 2021). "Betika bets on budding rally talent ahead of WRC Safari Rally". Capital Sports. Retrieved 27 April 2023.
  5. ^ "Betika Holds Groundbreaking Ceremony to Rehabilitate Kayole Field - Kenyans.co.ke". www.kenyans.co.ke. Retrieved 27 April 2023.
  6. ^ "AFC Leopards land Ksh. 65M-a-year sponsorship deal from betting firm Betika | Goal.com Kenya". www.goal.com. Retrieved 27 April 2023.
  7. ^ "Betika extend deal to sponsor KPL side Sofapaka by two years | Goal.com Kenya". www.goal.com. Retrieved 27 April 2023.
  8. ^ "Chepkirui Bags Betika Kericho County Cross Country Race". kenyanews. 24 October 2022. Retrieved 27 April 2023.
  9. ^ "KK Combined, Starlets crowned Kisii Betika na Community winners". www.pd.co.ke. 17 December 2019. Retrieved 27 April 2023.
  10. ^ "Betika unveils multi-million investment in the community to support grassroots sports, cultural and social activities". Nairobi News. 18 October 2019. Retrieved 27 April 2023.
  11. ^ Majani, Mr (22 June 2023). "Betika: Kenya's Biggest Sports Betting App launches on Google Play Store". Ghafla! Sponsored Content. Retrieved 10 July 2023.
  12. ^ "Kenya's First-Ever Betting App on Google Play Store as Betika Gets Approved - Kenyans.co.ke". www.kenyans.co.ke. 23 June 2023. Retrieved 10 July 2023.
  13. ^ "REVEALED: Betting firm Betika to sponsor NSL Sh45m | Goal.com English Saudi Arabia". www.goal.com. Retrieved 27 April 2023.
  14. ^ "African Operators BetLion and Betika Sign Deal With Nektan". Latest Casino Bonuses. Retrieved 7 September 2023.
  15. ^ "Betika back retired teacher Kagambi's mission to scale imposing Mt Everest". Nation. 19 February 2022. Retrieved 27 April 2023.
  16. ^ Blog, Kossy Derrick. "SUMMIT: 62-year-old retired Kenyan teacher James Kagambi finally speaks as he becomes the first Kenyan to reach the peak of Mt. Everest". Retrieved 27 April 2023.
  17. ^ Rono, Hebrews (15 February 2023). "Kericho farmer Moses Kiprono wins KSh 200m Betika mega jackpot". Tuko.co.ke - Kenya news. Retrieved 27 April 2023.
  18. ^ "Hustler Kiprono strikes Sh200m Betika jackpot". Nation. 15 February 2023. Retrieved 27 April 2023.
  19. ^ Otuke, Dismas. "Kericho farmer Moses Kiprono wins KSH 200 Million Betika Mega Jackpot". Kbc. Retrieved 27 April 2023.
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