French brand of soft cheese
Boursin is a brand of soft creamy cheese available in various flavours, with a flavour and texture similar to cream cheese.
The first Boursin flavour, garlic and fine herbs, was created in 1957 by François Boursin, a cheese maker from Normandy.[1] Boursin's product was derived from a traditional party dish, fromage frais (French for "fresh cheese"); guests would take their cheese and add herbs for flavour. His recipe was the first flavoured cheese product to be sold nationally in France.[citation needed]
Boursin cheese was first developed in Normandy,[2] and at one time was produced exclusively in Croisy-sur-Eure, France, by the Boursin company. In 1990, the Boursin name was acquired by Unilever, who sold it to Groupe Bel in November 2007 for €400 million.[3]
Advertising
The brand was advertised on television from 1 October 1968, when French television allowed commercial breaks for the first time.[4] In 1972 their advertising slogan: "Du pain, du vin, du Boursin" (English: "Some bread, some wine, some Boursin") was launched.[4] This slogan was later modified to "Du pain, du Boursin, on est bien" ("Some bread, some Boursin, we are good.")[5]
See also
References
