While launching as an adult contemporary station, it now defines its format as classic hits, concentrating primarily on older music. As of 2011, the station's classic hits format consists of music from the 1970s, 80s and 90s along with some select songs from the late 60s and early 2000s.
Specialty programs airing on the station include The '70s with Charlie Tuna, and Cool Jazz on the Coast hosted by Bill Sharpe.
On August 1, 2014, Coast Broadcasting was given permission to add a new FM transmitter in Clarenville, simulcasting CKSJ in areas where reception of the primary signal is difficult.[3]CKSJ-FM-1 went on the air in July 2015 at 107.5 MHz to the Clarenville area.
In July 2016, the CRTC approved a change in ownership for the station. Co-owner Andrew Bell had applied to take over 100% of the company.