Via its experimental station W2XBS, NBC presented the first television broadcast of American football at any level on September 30, 1939, between the Fordham Rams and the Waynesburg Yellow Jackets. NBC held rights to the NCAA's regular-season game of the week package from 1952–53, 1955–59, and 1964–65. From 1952 to 1988, NBC was the broadcaster of the Rose Bowl Game. In 1990, NBC first acquired the rights to Notre Dame Fighting Irish home games, as well as the Bayou Classic—agreements that have continued to this day, and have most recently been renewed through 2029 and 2025 respectively.
From 2015 to 2020, NBCSN broadcast selected Notre Dame home games not televised by NBC. Since 2020, NBC Sports has preferred using Peacock or other NBCUniversal channels (such as USA Network and CNBC) to carry college football games not aired by the main network. The Bayou Classic moved from the NBC broadcast network to NBCSN in 2015, but moved back to NBC in 2022 following the closure of NBCSN in December 2021.
In August 2022, NBC Sports announced that it had acquired a share of the Big Ten's football rights beginning in the 2023 season, which will include Big Ten Saturday Night games in primetime on NBC throughout the season, and a package of games on Peacock branded as Big Ten Saturday. The Big Ten Saturday branding also includes games from the Big Ten Saturday Night package that air in an afternoon window to accommodate Notre Dame primetime games.
On September 30, 1939. NBC broadcast a game between Waynesburg and Fordham on station W2XBS (which would eventually become NBC's flagship station, WNBC) with one camera and Bill Stern[1] as play-by-play announcer. With an estimated audience of 1,000 television sets, it was the first American football game to ever be broadcast via television.[2][3]
Under an argument that television broadcasts of football games would be detrimental to in-person attendance, the NCAA voted to prohibit the broadcast of any regular-season college football game without its permission, and establish an exclusive, NCAA-controlled broadcast rights package, consisting of one game per-week. Teams would be limited to one national television appearance per-season. This "game of the week" package was first sold to NBC in 1952 under a one-year contract for $1.144 million.[4][5][6][7][8] By 1953, the NCAA allowed NBC to add what it called "panorama" coverage of multiple regional broadcasts for certain weeks—shifting national viewers to the most interesting game during its telecast.[9]
The first live regular season college football game to be broadcast coast-to-coast by NBC—featuring Duke at Pittsburgh—was broadcast on September 29, 1951.[10][11]
After NBC lost its college football contract following the 1953 season, NBC regained college football rights in 1955 and aired games through the 1959 season.
Even after losing the rights to regular season college football in both 1959 and 1965, NBC continued to carry postseason football. NBC carried the Blue–Gray Football Classic, an all-star game, on Christmas Day, until dropping the game in 1963 as a protest of the game's policy of segregation.[12]
NBC regained the NCAA contract for the 1964 and 1965 seasons.[citation needed]
By the late-1980's, the Notre Dame Fighting Irish—which had become one of the most recognizable teams on national television—had grown dissatisfied with the CFA and its contracts, which had an emphasis on regional games. In 1990, the Fighting Irish broke away from the CFA and announced that it would sign a five-year, $38 million contract with NBC to televise its home games beginning in 1991. Analysts felt that given the team's stature, it was inevitable that Notre Dame would eventually choose to negotiate its own television deal. It was also believed that the move would trigger a larger realignment of television rights in college football.[16][14][15] This prediction would be realized when the Big East Conference and Southeastern Conference (SEC) also broke away, and signed with CBS Sports beginning in the 1995 season.[17] The CFA eventually shut down in 1997.[18]
In 2011, Comcast acquired a majority stake in NBC Universal, and merged its existing sports networks—including Versus, which was relaunched as NBC Sports Network (NBCSN) in January 2012—into the NBC Sports division.[20][21][22] With the expansion of the Pac-10, Fox Sports decided to move some of its games to FX, while Versus would continue holding rights to seven games each season.[23] The sub-licensing agreement ended in the 2012 season, when the newly-renamed Pac-12 began a new 12-year deal with Fox, ESPN, and the new conference-run Pac-12 Networks.[24][25]
Ahead of the 2012 season, NBC Sports reached a five-year contract with the Colonial Athletic Association (CAA) to carry basketball and FCS football on its networks; football games would be carried on the Comcast SportsNet networks, with five games per-season airing on NBCSN—marking the first college sports contract reached by the merged division.[26][27] NBC Sports also renewed its rights to the Ivy League for two additional seasons, with NBCSN carrying at least six to ten football games per-season.[28]
In 2013, NBCSN lost its share of Mountain West rights to ESPN.[29][30] On April 9, 2013, NBC Sports renewed its broadcasting contract with Notre Dame through the 2025 season. As part of the contract, NBCSN also gained the rights to exclusively broadcast select Notre Dame home games.[31]
In 2014, NBCSN lost a portion of the CAA rights to the American Sports Network, an upstart sports syndication service launched that year by the Sinclair Broadcast Group.[32] NBCSN also initially declined to renew its television deal with the Ivy League, which would have left that league without a television broadcaster for the 2014 season; the channel's increased emphasis on Premier League soccer matches reduced the number of opportunities for the network to carry college football on Saturday afternoons. However, NBCSN reversed its decision and added select Ivy League games beginning in late October 2014 in a joint agreement with Fox College Sports. NBCSN lost its Ivy League rights after the 2017 season as the conference signed an agreement with ESPN the following year, with most games being moved to subscription service ESPN+.[33] The CAA left NBCSN for a one-year deal with CBS Sports Digital and Fox Sports Go in 2018, before signing with FloSports in 2019.[34]
In 2015, the Bayou Classic moved from NBC to NBCSN.[35] In 2020, USA Network exclusively aired one Notre Dame game on September 19, 2020, as overflow for NBC's coverage of the 2020 U.S. Open.[36] A second primetime game was briefly preempted from NBC to USA due to coverage of a speech by president-electJoe Biden.[37] For the 2021 season, Notre Dame's home opener was aired exclusively on NBCUniversal's new streaming service Peacock.[38] NBCSN shut down at the end of 2021, with its sports properties assumed by Peacock and other NBCUniversal channels.[39]
2020s: Acquisition of Big Ten rights and renewal of Notre Dame rights
In 2022, NBC Sports acquired rights to the inaugural HBCU NYC Football Classic game and HBCU Pigskin Showdown all-star game; both events aired on Peacock and CNBC.[40][41] As part of a contract extension for the Bayou Classic, the game moved back to NBC from the defunct NBCSN.[42]
In August 2022, it was reported that NBC Sports, along with CBS and current top rightsholder Fox, were the frontrunners for shares of the Big Ten's next round of media rights beginning in 2023.[43][44] On August 18, 2022, the Big Ten officially announced that it had reached seven-year deals with Fox, CBS, and NBC to serve as its media partners beginning in the 2023–24 season. NBC will air primetime games throughout the regular season under the title Big Ten Saturday Night. All telecasts will be available on Peacock, while eight Big Ten games per-season (including four intraconference games) will be exclusive to Peacock. NBC will carry the Big Ten championship game in 2026, while the contract also includes a package of Big Ten basketball games and Olympic sports coverage for Peacock.[45][46]
On September 23, 2023, Ohio State at Notre Dame was broadcast as NBC's primetime game of the week; although contractually part of NBC's Notre Dame package, the network nonetheless assigned the Big Ten Saturday Night commentary team to the game (with NBC's usual Notre Dame commentators Jac Collinsworth and Jason Garrett assigned to an afternoon Big Ten game aired by NBC in lieu of Big Ten Saturday Night).[52][53] Similarly, the October 14 USC at Notre Dame rivalry game was broadcast as NBC's primetime game of the week and initially marketed as a Big Ten Saturday Night game even though both teams weren't part of the Big Ten Conference (The USC Trojans were a member of the Pac-12 Conference at the time and were to leave for the Big Ten in time for the 2024 season). As contractually part of NBC's Notre Dame package, this game was assigned the Notre Dame commentary team, with the usual Big Ten Saturday Night commentary team assigned to an afternoon Big Ten game aired on NBC.[54]
On November 18, 2023, NBC renewed its rights to Notre Dame football through 2029.[55]
^"Why Football on TV is Limited". Look. October 20, 1953(The "primary purpose is to reduce the impact of the television upon game attendance"){{cite journal}}: CS1 maint: postscript (link)
^Pedersen, Paul M.; Parks, Janet B.; Quarterman, Jerome; Thibault, Lucie, eds. (2011). Contemporary Sport Management (4th ed.). Champaign, Illinois: Human Kinetics. p. 50. ISBN978-0-7360-8167-2. Retrieved 2012-03-25.
^"ABC-TV to smell the Roses". Idahonian. Moscow. Associated Press. July 1, 1988. p. 1B. Archived from the original on February 25, 2021. Retrieved September 29, 2017.
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