Datla Venkata Suryanarayana Raju (13 December 1928 – 13 November 2010), commonly known as D. V. S. Raju, was a prominent Indian film producer in Telugu cinema. He played a pivotal role in the shifting of the Telugu film industry from Madras to Hyderabad.[1] He was honoured with the Padma Shri in 2001 and the Raghupathi Venkaiah Award in 1988 for his lifetime contributions to Telugu cinema.[1]
Raju's notable productions include Pidugu Ramudu (1966) and Chinnanaati Snehithulu (1971), starring N. T. Rama Rao. His other acclaimed films include Picchi Pullayya (1953), Jeevitha Nouka (1977), Jeevana Jyothi (1975), Chanakya Sapatham (1986). Jeevana Jyothi won the prestigious Nandi Award.[1]