1969 December 10: It was set up as Ehime Prefecture's second broadcasting station.
2006 October 1: Digital transmission was started from their Matsuyama Main Station.
In 1964, 14 companies applied for a broadcast license for the second commercial broadcaster in Ehime Prefecture. Among the applicants were Matsuyama Mainichi Broadcasting, Ehime Asahi Broadcasting (no relation with Ehime Asahi Television), Kitashikoku TV, Iyo TV, Matsuyama Sankei TV, Matsuyama TV, Ehime Utsumi TV and Matsuyama Yomiuri TV.[1]: 25 In July 1968, these applications were later merged by the Prefectural Government which was later approved in October of the same year.[1]: 27 On October 26, 1969, TV Ehime started trial broadcasts and followed by its first official broadcast on December 10 of the same year.[1]: 27
TV Ehime won its first Triple Crown Ratings in October 1976 with an average rating of 16% for all day and 29.9% for primetime.[1]: 41 [2]: 28
