Faith branding or religious branding[1] is the concept of branding religious organizations, leaders, or media programming, in the hope of penetrating a media-driven, consumer-oriented culture more effectively. Faith branding treats faith as a product and attempts to apply the principles of marketing in order to "sell" the product.[2] Faith branding is a response to the challenge that religious organizations and leaders face regarding how to express their faith in a media-dominated culture.[3]
In the 2010s, religious marketing had risen substantially over the past two decades due to a confluence of societal changes.[1]
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