Femina began in its current form in 1952 and is a continuation of illustrated fashion journal Nordisk Mønster Tidende (1874–1952),[1] making it the oldest weekly magazine in Denmark.
Swedish edition from January 1890
Femina is part of Aller Media and is published by Aller Press AS.[2] The magazine has its headquarters in Copenhagen.[3] Camilla Lindemann has been editor since March 2005.[4] It positions itself towards modern women and covers fashion, food, interior design, health and beauty, psychology and culture. A Swedish edition is also produced.[4]
The 29 July 1903 edition caused a scandal when it printed "bh" as an abbreviation of "brystholder" (brassiere) for the first time.[5]
During the late 1950s, Femina featured articles on women's sport and introduced its readers to both traditional and lesser known sports.[6] In October 1959, the magazine gave its name to BK Femina, a women's football club from Slagelse.[6] They supplied kit and boots for the players and provided sponsorship and coverage to the team which became unofficial World Champions in 1970.[6][7]
Circulation
In 2001, the magazine had a circulation of 87,000 copies in Denmark.[8] The circulation of the Danish version of Femina was 89,680 copies during the second half of 2003[9] and 90,000 copies for 2003 as a whole.[10] The circulation of the magazine was 52,000 copies in 2006.[2] It rose to 68,900 copies during the last six months of 2007.[11]
In the second half of 2011, Femina had an average circulation of 54,117 copies per issue.[12] In 2013, the magazine had a circulation of 50,000 copies in Denmark.[13] In 2018, the circulation was down to 38,000 copies in Denmark.
^ abKaren Margrethe Schelin (5 December 2004). "Damernes diva". Berlingske (in Danish). Archived from the original on 23 September 2015. Retrieved 14 July 2012.
^Louise Christensen (29 July 2003). "Tillykke og een skål ...". MetroXpress (in Danish).
