Kuiper first started appearing on A's TV broadcasts in 2004, and for the first two years, served as an on-field correspondent and fill-in announcer. He became the primary announcer in 2006. Kuiper was occasionally the TV play-by-play announcer of A's nationally televised games on Fox. From 1996 until 2000 Kuiper hosted Giants Lite and A's Lite on SportsChannel Pacific and later FSN Bay Area. The programs were 30-minute condensed highlight shows of the games and gave a synopsis of games that had not been televised.[3]
On May 5, 2023, during a pre-game broadcast on NBC Sports California for a game between the A's and the Kansas City Royals, Kuiper was enthusiastically discussing what he and broadcast partner Dallas Braden had done earlier in the day in Kansas City, which included a visit to the Negro Leagues Baseball Museum. Kuiper – referring to the museum, which is commonly referred to as the Negro League Museum – appeared to misspeak and instead said the words "Nigger League Museum".[5][6][7] Upon returning from a commercial break at the top of the sixth inning, Kuiper apologized for the remarks, saying, "A little bit earlier in the show, I said something, didn't come out quite the way I wanted it to, and I just wanted to apologize if it sounded different than I meant it to be said. I just wanted to apologize for that."[8][9] Following the game, the A's issued a statement on Twitter denouncing Kuiper's remarks, saying, "The language used by Glen Kuiper during today's pregame broadcast is unacceptable. The Oakland Athletics do not condone such language. We are working to address the situation."[10]
On May 22, 2023, NBC Sports California announced that Kuiper would no longer be working for the network, having been terminated for the incident following an internal investigation.[11] Kuiper released his own statement the evening of his firing, saying he "will always have a hard time understanding how one mistake in a 20-year broadcasting career is cause for termination... ."[12]