Good & Plenty is a brand of licorice candy. The candy is a narrow cylinder of sweet black licorice, coated in a hard candy shell to form a capsule shape. The pieces are colored bright pink and white and presented in a purple box or bag.
History
Good & Plenty was first produced by the Quaker City Chocolate & Confectionery Company of Philadelphia, Pennsylvania in 1893.[2] Although Necco Wafers is almost half a century older, Good & Plenty is the oldest continually produced American candy brand.[3] A second candy, Good & Fruity, is a multicolored, multi-flavor candy of the same shape.
Warner-Lambert purchased Quaker City in 1973 and sold it to Leaf Candy Company (owned by Beatrice Foods) in 1982. It is now produced by Hershey Foods,[4] under license from owners of the brand, Highlander Partners, a Dallas-based global private equity firm.
Beginning around 1950, a cartoon character named "Choo-Choo Charlie" appeared in Good & Plenty television commercials. Choo-Choo Charlie was a boy pretending to be a railroad engineer.[5] He would shake a box of the candy in his hand in a circular motion, imitating a train's pushrods and making a sound like a train. Advertising executive Russ Alben wrote the "Choo-Choo Charlie" jingle[6] based on the popular song "The Ballad of Casey Jones".
^"Highlander Buys Big Candy Portfolio". Private Equity Professional. April 30, 2018. Retrieved January 11, 2021. The acquisition ... was made by Highlander through Iconic IP Interests
^Smith, Andrew F. (2013). The Oxford Encyclopedia of Food and Drink in America. Oxford University Press USA. p. 261. ISBN9780199734962.
