Share to: share facebook share twitter share wa share telegram print page

Havas Media

Logo of Havas Media.

Havas Media Group is the media division of the global marketing and communications group Havas. It incorporates the media assets of Havas, which includes predominantly entities which were formerly known as Media Planning Group (MPG). MPG was created in March 1999 as the result of a merger between Media Planning founded in 1978, and Médiapolis, founded in 1980. The two agencies offer communication, media strategy and management services to its clients. It operates mainly in Western Europe and the Americas.

History

MPG was created in 1999 as the result of a merger between two media agencies: Media Planning S.A. founded in Spain in 1978 by Leopoldo Rodés Castañes which covered the Hispanic markets, and Médiapolis, a French company founded in 1980 by Havas Advertising. Havas initially acquired a 45% holding in MPG, which increased to 100% in May 2001. Fernando Rodés Vilà, who joined Media Planning S.A in 1994, was appointed Chief Executive Officer of Havas in March 2006.[1] In October 2006, Havas announced that all its media assets would be reorganised under the umbrella of "Havas Media"[2] and Alfonso Rodes Vila, brother of Fernando, was named CEO in July 2006.[3][4]

In June 2022, Havas Media Group Announced their global partnership with attention firm Lumen Research which will create tools to plan, measure, buy, and optimize attention. [5]

Controversy

In June 2009, Havas Media Group was criticized by the Industrial Workers of the World for firing 11% of their staff and only giving workers a four-week severance package. The union initiated a campaign to get their biggest client, Sears Holdings Corporation, to stop using MPG by protesting outside of Kmart stores. MPG has not publicly commented on the dispute.[6]

References

  1. ^ Bollore names Fernando Rodes CEO of Havas Advertising Age, March 8, 2006.
  2. ^ "Havas Unites MPG Media Agencies Under the Umbrella of Havas Media". smartbrief.com. October 23, 2006. Archived from the original on September 27, 2007. Retrieved June 20, 2007.
  3. ^ Steve McClellan, Havas Shuffles Media Ops, Adweek, October 23, 2006
  4. ^ Havas creates media unit Advertising Age, October 23, 2006.
  5. ^ Havas Media Group bumps up its commitment to attention metrics, which is linked to positive emissions and sustainability Digiday, June 6, 2022.
  6. ^ False Advertising? MPG Lays Off Workers While Profits Grow IWW, June 6, 20226.

Read other articles:

برنامج الفرسان

برنامج الفرسان إياتاSV إيكاوSVA رمز النداءSaudia بداية النشاط 2001 المراكز الفرسان المطارات الرئيسية  السعودية، مطار الملك عبد العزيز الدولي صالات خاصة الفرسان، سكاي تيم التحالفات سكاي تيم الوجهات 1000 وجهة في 187 دولة. الشركة الأم الخطوط السعودية المقرات الرئيسية حول العالم تع�...

 

Эмир

У этого термина существуют и другие значения, см. Амир. Эмир Бухары Алим Хан (1880—1943). Фотография С. М. Прокудина-Горского, 1911 год Эми́р или ами́р (араб. أمير‎ — повелитель, вождь‎) — в некоторых мусульманских странах Востока и Африки титул правителя, князя,

 

70th Birthday Concert (John Mayall & the Bluesbreaker album)

Not to be confused with 70th Birthday Concert (Duke Ellington album). This article needs additional citations for verification. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed.Find sources: 70th Birthday Concert John Mayall & the Bluesbreaker album – news · newspapers · books · scholar · JSTOR (May 2021) (Learn how and when to remove this template message) 2003 live alb...

Lorenzo Costa el Viejo

Sagrada Familia, circa 1490, Musée des Beaux-Arts, Lyon. El Concierto, circa 1490, National Gallery, Londres. Lorenzo di Ottavio Costa (Ferrara, 1460 - Mantua, 5 de marzo de 1535) fue un pintor renacentista italiano. Aunque nació en Ferrara, su actividad artística la desarrolló en la ciudad de Bolonia. Biografía Fue hijo de un ignoto pintor, Giovanni Battista Costa, aunque parece que recibió su primera formación como artista en el taller de Ercole de' Roberti. A comienzos de la década...

 

Stanley Whittingham

Cet article est une ébauche concernant un chimiste britannique. Vous pouvez partager vos connaissances en l’améliorant (comment ?) selon les recommandations des projets correspondants. Pour les articles homonymes, voir Whittingham. Stanley WhittinghamBiographieNaissance 22 décembre 1941 (81 ans)Nottingham (Royaume-Uni)Nom de naissance Michael Stanley WhittinghamNationalités britanniqueaméricaineFormation New College (Oxford)Université StanfordStamford School (en)Activités C...

 

Діол (значення)

Діол, Гліколі — двоатомні спирти. Сьюзен Ваніта Діол (народ. 25 травня 1962 року) - американська телевізійна актриса. Діол — термін, який має кілька значень. Ця сторінка значень містить посилання на статті про кожне з них.Якщо ви потрапили сюди за внутрішнім посиланням, буд...

Metallic Rouge

Este artículo se refiere o está relacionado con un programa o serie de televisión a ser emitida en un futuro. La información de este artículo puede cambiar frecuentemente. Por favor, no agregues datos especulativos y recuerda colocar referencias a fuentes fiables para dar más detalles. Metallic Rougeメタリックルージュ(Metarikku Rūju)CreadorBonesYutaka IzubuchiGéneroMecha AnimeDirectorYutaka Izubuchi[a]​Motonobu HoriGuionYutaka IzubuchiToshizo NemotoEstudioBonesCadena te...

 

Champrenault

Champrenault Mairie de Champrenault. Administration Pays France Région Bourgogne-Franche-Comté Département Côte-d'Or Arrondissement Montbard Intercommunalité Communauté de communes des Terres d'Auxois Maire Mandat Hélène Faivre 2020-2026 Code postal 21690 Code commune 21141 Démographie Populationmunicipale 36 hab. (2020 ) Densité 8,6 hab./km2 Géographie Coordonnées 47° 24′ 02″ nord, 4° 40′ 52″ est Altitude Min. 364 mMax. 535&#...

 

Bộ Hải ngoại (Pháp)

Bộ Hải ngoạiMinistère des Outre-merNgoại hình toà nhà Bộ Hải ngoạiTổng quan Cơ quanThành lập24 tháng 6 năm 1852; 171 năm trước (1852-06-24)LoạiBộQuyền hạnBộ phận hải ngoại PhápTrụ sởHôtel de MontmorinQuận 7 Paris, Cộng hoà Pháp48°50′57″B 2°18′57″Đ / 48,84917°B 2,31583°Đ / 48.84917; 2.31583Số nhân viên5.548[1]Ngân quỹ hàng năm2,661 tỉ Euro[2]Bộ trưởn...

Ōita Prefectural Art Museum

Art museum in Ōita Prefecture, JapanŌita Prefectural Art Museum大分県立美術館Ōita Prefectural Art MuseumLocation of the Ōita Prefectural Art Museum in JapanLocation2-1 Kotobuki-machi, Ōita-shi, Ōita Prefecture, JapanCoordinates33°14′22″N 131°36′05″E / 33.2394°N 131.6014°E / 33.2394; 131.6014TypeArt museumOwnerŌita PrefectureWebsitehttp://www.opam.jp/en/ The Ōita Prefectural Art Museum (大分県立美術館, Ōitakenritsu Bijutsukan), also kn...

 

Keresidenan Sumatra Timur

Kediaman Residen Sumatra Timur di Medan Perkebunan tembakau Deli, Medan Keresidenan Sumatra Timur adalah wilayah administrasi Hindia Belanda di kawasan pesisir timur Sumatra bagian utara yang berdiri pada 1 Maret 1887, dikendalikan oleh seorang Residen di Medan, dan terdiri atas beberapa Afdeling, yang sekarang menjadi daerah kabupaten yaitu: (diurut menurut abjad) Afdeling Asahan Berasal dari Kesultanan Asahan dan kini menjadi Kabupaten Asahan, Kabupaten Batubara, Kabupaten Labuhanbatu, Kabu...

 

Cirsium ukranicum

Cirsium ukranicum Біологічна класифікація Царство: Рослини (Plantae) Клада: Судинні рослини (Tracheophyta) Клада: Покритонасінні (Angiosperms) Клада: Евдикоти (Eudicots) Клада: Айстериди (Asterids) Порядок: Айстроцвіті (Asterales) Родина: Айстрові (Asteraceae) Рід: Осот (Cirsium) Вид: C. ukranicum Біноміальна назва Cirsium ukranicu...

Охтирська провінція

Охтирська провінція ГербЦентр ОхтиркаІснування 1765—1779Населення чоловіче: 55 880 осіб ({{{Дата перепису}}})Попередники Охтирський полкНаступники Охтирський повіт Охтирська провінція — одна з п'ятьох провінцій Слобідської губернії Російської імперії з центром в Охт�...

 

List of countries in the Americas by life expectancy

American countries by life expectancy at birth This is a list of American countries by life expectancy at birth. World Bank Group (2021) Estimation of the World Bank Group for 2021.[1][2][3] The data is filtered according to the list of countries in the Americas. The values in the World Bank Group tables are rounded. All calculations are based on raw data; so due to the nuances of rounding, in some places illusory inconsistencies of indicators arose, with a size of 0.0...

 

Seruan Demokrat Kristen

Seruan Demokrat Kristen Christen-Democratisch AppèlPemimpinHenri BontenbalKetua umumMark Buck Ketua fraksi di SenatTheo BovensKetua fraksi di Dewan Perwakilan RakyatHenri BontenbalKetua fraksi di Parlemen EropaEsther de LangeDibentuk11 Oktober 1980 (sebagai penyatuan partai)Digabungkan dariARP, CHU dan KVPKantor pusatPartijbureau CDA Buitenom 18 Den HaagSayap pemudaPemuda Seruan Demokrat KristenThinktankBiro Wetenschappelijk CDAIdeologiDemokrasi Kristen[1]Posisi politikTeng...

Yekaterinburg Metro

Metro EkaterinburgInfoWilayahYekaterinburg, RusiaJenisAngkutan cepatJumlah jalur1Jumlah stasiun9Penumpang harian130,000 (2012)[1]OperasiDimulai1991TeknisPanjang sistem127 km (79 mi) [1]Lebar sepur1.524 mm (5 ft) (?) Metro Ekaterinburg (bahasa Rusia: Екатеринбу́ргский Метрополите́н) adalah sistem angkutan cepat yang melayani kota Ekaterinburg, Rusia. Metro ini dibuka pada 26 April 1991, dan sepanjang 12,7 kilometer (...

 

Lazic War

War between the Byzantine and Sasanian Empires Lazic WarPart of the Byzantine–Sasanian warsMap of LazicaDate541–562LocationColchis (Western Georgia)Result InconclusiveTerritorialchanges Status quo ante bellumBelligerents Eastern Roman Empire Lazica (after 548) Tzani Alans Sabirs Armenians Sasanian Empire Lazica (541–548) Abasgia Sabirs DailamitesCommanders and leaders Justinian IJohn Tzibus †DagisthaeusBessasMartinValerianBouzesBelisariusJustinGubazes II of Lazica (after 548)...

 

Social grooming

Behavior in social animals This article is about the social activity. For other uses, see Groom (disambiguation). An adult olive baboon grooms a juvenile. Two adult red wolves groom a juvenile. A male cat grooms a female kitten. Social grooming is a behavior in which social animals, including humans, clean or maintain one another's bodies or appearances. A related term, allogrooming, indicates social grooming between members of the same species. Grooming is a major social activity and a means...

Jan Svatopluk Presl

Bohemian natural scientist Jan Svatopluk PreslBorn(1791-09-04)4 September 1791Prague, Bohemia, Habsburg monarchyDied6 April 1849(1849-04-06) (aged 57)Prague, Bohemia, Austrian EmpireAlma materCharles UniversityScientific careerFieldsBotany, ChemistryAuthor abbrev. (botany)J.Presl Signature Jan Svatopluk Presl (4 September 1791 – 6 April 1849) was a Czech natural scientist. He was the brother of botanist Carl Borivoj Presl (1794–1852). The Czech Botanical Society commemorate...

 

Spider-Man 2 (videojuego de 2023)

Marvel's Spider-Man 2 Información generalDesarrollador Insomniac GamesMarvel Games[1]​Nixxes SoftwareDistribuidor Sony Interactive EntertainmentDatos del juegoGénero Acción-aventuraIdiomas InglésEspañolFrancésItalianoModos de juego un jugador Clasificaciones ESRBPEGIOFLCDatos del softwarePlataformas PlayStation 5Licencias licencia privativa Datos del la mesaUnidades comercializadas 2 500 000Datos del hardwareFormato BD UHD-ROM DL (PlayStation 5)Distribución digitalDispo...

 
Kembali kehalaman sebelumnya