Isuzu Traga

Isuzu Traga
Isuzu Traga
	2019 Isuzu Traga Box (Indonesia)
Overview
Manufacturer	Isuzu
Model code	PHR54
Also called	Isuzu Traviz (Philippines)
Production	2018–present
Assembly	Indonesia: Karawang, West Java (Isuzu Astra Motor Indonesia)
Body and chassis
Class	Light commercial vehicle
Body style	2-door pickup
Layout	Front mid-engine, rear-wheel-drive
Powertrain
Engine	2.5 L 4JA1-L direct-injected low-pressure turbodiesel I4 (Traga); 2.5 L 4JA1 BluePower common rail direct-injected turbodiesel I4 (Traviz);
Power output	59 kW (79 hp; 80 PS) (Traga); 57.5 kW (77 hp; 78 PS) (Traviz);
Transmission	5-speed manual
Dimensions
Wheelbase	2,250 mm (88.6 in) (Traga/Traviz S); 2,400 mm (94.5 in) (Traviz L);
Length	4,450 mm (175.2 in) (Box/Traviz S); 4,520 mm (178.0 in) (Flat Deck); 4,600 mm (181.1 in) (Traviz L);
Width	1,705 mm (67.1 in) (Flat Deck); 1,750 mm (68.9 in) (Box);
Height	1,985 mm (78.1 in) (Flat Deck); 2,260 mm (89.0 in) (Box);
Chronology
Predecessor	Isuzu Bison; Isuzu Panther pickup; Isuzu Fargo;

The Isuzu Traga is a small cab over pickup truck manufactured by Isuzu since 2018. It is developed to compete with the Mitsubishi L300 in the Indonesian medium pickup truck market.^[3] It replaces the L300-based Bison and Panther pickup in the market.

It is manufactured and primarily sold in Indonesia, and is exported to other Southeast Asian countries since 2019 as well. The Philippines is the first export destination, where it is sold as the Isuzu Traviz.^[1]

The "Traga" name is derived from the phrase "X-tra (Ekstra) Lega", which means "extra spacious" in Indonesian.^[4]

Overview

The Traga was launched in Indonesia on 23 April 2018,^[5] and is offered in two variants: Flat Deck and Box. The Flat Deck variant has a rear bed dimension of 2,810 mm × 1,620 mm × 300 mm (110.6 in × 63.8 in × 11.8 in) and is claimed to be the biggest in its class.^[6]

In the Philippines, the Traviz was launched on 13 November 2019 and is available in two body styles: S and L.^[1] Before the "Traviz" name is used, it was showcased as under the "VT02" name in October 2018.^[7] The name “Traviz” derived from the words “Travel” and “Biz” short for “Business”.

Engine

The Traga is powered by a direct-injected low-pressure turbocharged 2.5-litre 4JA1-L inline-four diesel engine taken from the Panther.^[8] It produces a power output of 59 kW (79 hp; 80 PS) at 3,500 rpm and 191 N⋅m (141 lb⋅ft) of torque at 1,800 rpm, with a claimed fuel economy of 13 km/L (7.7 L/100 km; 37 mpg_‑imp; 31 mpg_‑US).^[9]

The Traviz uses a Euro4 compliant common rail direct-injected version of the 4JA1 engine. It produces 57.5 kW (77 hp; 78 PS) at 3,900 rpm and 176.5 N⋅m (130.2 lb⋅ft) of torque at 1,800 rpm.^[1]

Gallery

2019 Isuzu Traga Flat Deck (Indonesia)
2022 Isuzu Traviz Utility Van (Philippines)

Sales


Year	Indonesia	Philippines
2018	3,043^[10]
2019	6,362^[10]	20,519^[11]
2020	6,769^[12]
2021	12,392^[12]
2022	12,921^[13]
2023	>11,000^[14]

References

^ ^a ^b ^c ^d De Guzman, Marcus (12 November 2019). "All-new 2020 Isuzu Traviz starts at PhP 962k". AutoIndustriya.com. Philippines: AutoIndustriya. Retrieved 13 October 2019.
^ "Isuzu Traga buatan Karawang bakal diekspor ke 20 negara". Antara News. Retrieved 4 August 2021.
^ Nayazri, Ghulam Muhammad (10 May 2018). Agung Kurniawan (ed.). "Isuzu Traga Siap Bersaing dengan Mitsubishi L300" [Isuzu Traga is Ready to Compete with Mitsubishi L300]. Kompas.com (in Indonesian). Indonesia: Kompas Gramedia. Retrieved 21 October 2019.
^ Satrio, Hillarius (15 May 2018). "Isuzu Traga 2018 Review: Seru Juga Jajal Pick-Up" [2018 Isuzu Traga Review: It's Pretty Fun to Explore a Pickup]. AutonetMagz.com (in Indonesian). Indonesia: Mutiara Semesta Abadi. Retrieved 21 October 2019.
^ "Isuzu Traga Resmi Meluncur, Bermesin Panther - Bertransmisi D-Max" [Isuzu Traga Officially Launched with Panther's Engine and D-Max's Transmission]. OtoDriver.com (in Indonesian). Indonesia: Bintang Langit Multimedia. 23 April 2018. Retrieved 21 October 2019.
^ Kurniawan, Ruly (23 April 2018). "Pikap Isuzu Terbaru Disapa Traga" [Isuzu's Newest Pickup is Called Traga]. Detik.com (in Indonesian). Indonesia: Trans Media. Retrieved 21 October 2019.
^ Pornelos, Vince (24 October 2018). "PIMS 2018: Isuzu VT02 wants to take the place of the great Mitsubishi L300". AutoIndustriya.com. Philippines: AutoIndustriya. Retrieved 21 October 2019.
^ Purnama, Rayhand (23 April 2018). "Traga, Pikap dengan Mesin Isuzu Panther" [Traga, a Pickup with Isuzu Panther's Engine]. CNNIndonesia.com (in Indonesian). Indonesia: Trans Media/CNN. Retrieved 21 October 2019.
^ Sudjatmiko, Suryo (11 May 2018). "Mencicipi Kemampuan Isuzu Traga yang Siap Mengganjal Dominasi L300" [Testing the Ability of Isuzu Traga That is Ready to Block L300's Domination]. CarReview.id (in Indonesian). Indonesia: Bintang Langit Multimedia. Retrieved 21 October 2019.
^ ^a ^b Sag, Fatchur (21 October 2020). "Genap Berusia 2,5 Tahun, Ini Total Penjualan Isuzu Traga". cintamobil.com (in Indonesian).
^ "Isuzu Traviz Marks Over 20K Units Sold In The Philippines". carsguide.ph. 31 January 2024.
^ ^a ^b Lesmana Eko Putra, Dony (2 February 2022). "Traga Pejuang Tangguh Andalan Isuzu Penjualan Paling Banyak". jawapos.com (in Indonesian).
^ "Pencapaian Penjualan Isuzu Fantastis Sepanjang 2022". isuzu-astra.com (Press release) (in Indonesian). 25 January 2023.
^ Prabowo, Indra (26 January 2024). "Penjualan Isuzu 2023 Naik, ELF Terlaris". otobisnis.com (Press release) (in Indonesian).