An edited version of the song was featured on the Madden 2008 soundtrack. The song gained popularity on So You Think You Can Dance when Robert Muraine gave a fairly lengthy audition set to the edited instrumental version of the song, and it was used again in season 6, episode 11 of Entourage.
Background
The unusual beat was created by Swizz Beatz while having fun and felt to make a song. The warping effect was from Crazy Town's Hollywood Babylon. He recalled: "I did the beat because I felt like making the beat."[1]
A remix was released entitled "It's Me...(Remix)", which was also included on the album. It features fellow American rappers Lil Wayne and Jadakiss, along with singer-songwriter R. Kelly.[6][7] The track was number 85 on Rolling Stone's 100 Best Songs of 2007 saying[8]
R. Kelly delivers one of the most vivid boasts of all time ("After sex, I beat my chest like King Kong!"), and Swizz brings a freaked-out track that eventually resolves into the Wu-Tang's classic "C.R.E.A.M." beat.
The line on Wayne's verse, "He so sweet make her wanna lick the wrapper, so I let her lick the rapper", was later popularized on his 2008 hit single, "Lollipop", taken from his sixth studio album, Tha Carter III.
