After becoming a Hot AC station as Mix 108 on April 1, 2002, the station gradually evolved to a Top 40 (CHR) sound. The station had aired Open House Party on weekends. For a time, it had Top 40/CHR competition from WWAX "92.1 The Beat". That station is now "Sasquatch 92.1" airing classic rock. It then got Top 40/CHR competition from KDWZ (now classic country KDKE "102.5 Duke FM") and Hot AC WWAX as "Nu 92" (now classic rock WWPE).
These days, Mix 108 serves as one of two Top 40 stations for the Duluth-Superior area, competing against AM 970 and FM 98.1 WDUL "Hot 98.1".