KFFX (FM)

KFFX
Emporia, Kansas;
Broadcast area	Lyon County, Kansas and surrounding counties
Frequency	104.9 MHz
Branding	Mix 104.9 KFFX
Programming
Format	Hot adult contemporary
Ownership
Owner	Emporia's Radio Stations, Inc.
Sister stations	KVOE; KVOE-FM;
History
First air date	June 15, 1966 (as KVOE-FM)
Former call signs	KVOE-FM (1966–1975); KLRF (1975–1984);
Technical information
Licensing authority	FCC
Facility ID	69778
Class	A
ERP	3,000 watts
HAAT	85 meters (279 ft)
Transmitter coordinates	38°23′10″N 96°10′36″W / 38.38611°N 96.17667°W
Links
Public license information	Public file; LMS;
Webcast	Listen Live
Website	kvoe.com

KFFX (104.9 FM) is a radio station broadcasting a hot adult contemporary music format, broadcasting as "Mix 104.9 FM". The station is located in Emporia, Kansas, where it is also licensed. KFFX is owned by Emporia's Radio Stations, Inc.

History

KFFX signed on the air in June 1966 as the FM companion to KVOE (AM). Until the early 1970s KVOE-FM would simulcast most of its programming with the AM. In the 1970s it began playing some country music and then, around 1975, split altogether from the AM becoming KLRF (Colorful 105). Following a change in licensee in late 1984 to Emporia Broadcasting, the station shifted to a contemporary hit radio format and became KFFX (Fox 105). In January 1986 Valu Broadcasting acquired both the AM and FM stations. In 1994 Valu Broadcasting changed its name to Emporia's Radio Stations, Inc. KFFX shifted to a hot adult contemporary format around 2001 becoming Mix 104.9 and has retained that format since.

Mix 104.9 is home to the Emporia State University Hornets athletic teams. The station uses the slogan Voice of the Hornets during the sports seasons. Greg Rahe, KVOE sports director, left the station in July 2023 after spending 35 years as the Voice of the Hornets.^[3] He was replaced by Blake Cripps who moved to Emporia after spending nine years as the Voice of the Newman University Jets in Wichita, Kansas.^[4]