Scott opened her first business, the Hat Box, which specializes in comfortable hats designed for women going through chemotherapy.[9] Scott sold "comfortable but stylish" pieces and donated a portion of the proceeds to cancer research.
Scott founded Kendra Scott LLC in 2002, designing her first collection with $500 in the spare bedroom of her home just after her oldest son was born.[11] She walked from store to store around Austin, selling to local boutiques, and at the last boutique, she had to sell all of her samples to purchase enough materials to cover the orders she had made that first day.[11]
In 2005, Scott's designs were chosen to accessorize Oscar de la Renta's spring 2006 runway show.[12] Scott's designs also appeared in Randolph Duke's 2007 runway show.[13]
Because of the financial crisis of 2007–2008, she nearly had to close her company,[14] but she received an order from Nordstrom for some of their stores; this gave her exposure and allowed her to expand her business.[15]
Scott's first retail store opened on Austin's South Congress Avenue in 2010.[14] In the same year, she began her e-commerce business and launched the brand's Color Bar experience.[16][17]
In 2011 she opened her second store on Rodeo Drive in Beverly Hills, but she had to close it after a while.[when?] In 2014 Scott opened stores around the South and Midwest while ignoring the fashion elite in New York and Los Angeles. Later, in 2016, she sold a minority stake in her company to the private equity firm Berkshire Partners at a valuation of $1 billion.[14][18]
Valued at over $1 billion, her brand encompasses fashion jewelry, fine jewelry, home accessories, nail lacquer, and beauty products.[18][19][20][21][22]
Scott is a philanthropist with a history of supporting women's and children's causes.[27][28] In 2015, Scott launched the Kendra Cares Program,[29][27] which brings the company's customizable Color Bar[16] jewelry experience to pediatric hospitals across the country. In 2017, Scott's company hosted more than 10,000 Kendra Gives Back across her stores. She gave the money to local causes and also donated more than 75,000 pieces of jewelry.[18]
In 2019, Scott donated $1 million to The University of Texas to launch the Kendra Scott Women's Entrepreneurial Leadership Institute.[30] Since 2010 her company's program has given away $30 million.[25]
Scott was awarded the EY Entrepreneur of the Year 2017 National Award and the Breakthrough Award from the Accessories Council Excellence Awards.[6][34] She is listed as #40 in Forbes' list of America's Richest Self-Made Women 2019, been named Outstanding Mother of the Year by the Mother's Day Council, Texas Businesswoman of the Year by the Women's Chamber of Commerce, Top 100 Entrepreneurs of the Year by Upstart Business Journal and 2017 CEO of the Year by the Austin Business Journal.[35][10][36][37][38][39]
In 2019 she became the 12th woman in the state who has been inducted into the Texas Business Hall of Fame.[25][41]
In April 2020, Governor Greg Abbott named Scott to the Strike Force to Open Texas – a group "tasked with finding safe and effective ways to slowly reopen the state" amid the COVID-19 pandemic.[42]
Personal life
Kendra Baumgartner married John Scott on June 24, 2000. They had two children before divorcing on August 22, 2006.[43] She remarried on June 6, 2014, to Matt Davis in Sedona, Arizona.[44][45] They have one child together.[46] They divorced in September 2020.[47][48]
Publications
Scott, Kendra (2022). Born to shine : do good, find your joy, and build a life you love (First ed.). New York: Worthy Publications. ISBN978-1546002321.
^Report of Divorce or Annulment Indexes (Report). Texas Department of State Health Services. 2000. Retrieved 2020-02-06. 104004 SCOTT JOHN M 42 KENDRA L 32 02 06/24/2000 08/22/2006
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