Leafs By Snoop was launched in November 2015 in Denver, Colorado, at the home of LivWell owner John Lord, a few months after the website Merry Jane was launched.[1][2]
In June 2016, it was reported that Snoop Dogg was in a trademark dispute with the Canadian ice hockey team the Toronto Maple Leafs over his Leafs by Snoop logo.[1] By 2018, the Leafs By Snoop products were distributed in Canada by Canopy Growth Corporation, though the Canadian government had warned about celebrity endorsements of cannabis products.[3] In February 2019, the Toronto Maple Leafs confirmed that they had filed an intellectual property lawsuit.[4]