The London Astoria was a music venue at 157 Charing Cross Road, in London, England, that operated from 1976 to 2009.
Originally a warehouse during the 1920s, the building became a cinema and ballroom. It was converted for use as a theatre in the 1970s. After further development, the building re-opened in the mid-1980s, as a night club and live music venue for well-known musical acts. There are half a dozen clubs and smaller music venues in the adjacent buildings.
In 2009 the venue closed, and was demolished as part of the development plans of the Crossrail project. The venue is still seen today as having been an iconic music establishment, as it helped to launch the careers of many British rock bands and also played a part in the UK success of many international acts.
History
The Astoria was built on the site of a former Crosse & Blackwell warehouse[1] and opened in 1927 as a cinema. It was designed by Edward A. Stone, who also designed subsequent Astoria venues at Brixton (now the Brixton Academy), Old Kent Road, Finsbury Park and Streatham. When first constructed, the building was four storeys tall with a decorative friezecornice surrounding its exterior. The original interior was styled as a square Proscenium theatre consisting of a panelled barrel-vault ceiling supported by large columns, a viewing balcony and had false viewing boxes, which actually contained the organ pipes. From 1928, the basement was used as a ballroom dancing salon.[2]
The venue's interior was re-designed with a plainer, modern style in 1968. In 1977 it was converted for theatrical use. The venue went through another period of conversion when the theatre closed in 1984. It reopened in 1985 as a nightclub and live music venue with a capacity for 2,000 people. A booklet was published called The History of the Astoria by Nigel Crewe to commemorate its evolving uses.[3]
At its closing in 2009 the record for the most consecutive sold-out shows at the Astoria was The Mission who performed seven straight nights between 21 and 27 March 1988 on their "Children Play" tour.
The venue would host the famous night "The Trip" at the height of the acid house scene in 1988.[4]
Mean Fiddler acquired the lease for the London Astoria in May 2000, "securing the future of live music at one of London's most famous rock 'n' roll venues."[citation needed] It was also connected to Astoria 2 so that the two venues could function as a single venue when needed. The Astoria continued to operate in this format until its ultimate closure in 2009.
Jamiroquai recorded a whole concert on 1 March 1994, during The Return of the Space Cowboy Tour. This can be found under the title Jamiroquai Live at Astoria Theatre.
The Smashing Pumpkins recorded and filmed the live performances of their songs "Soma" and "Silverfuck" in February 1994. These videos and recordings appears on Vieuphoria DVD and the Earphoria CD.
The Cranberries recorded a concert on 14 January 1994 and they later released it on DVD in 2005.
The Groundhogs recorded their Live At The Astoria album at the venue in 1999.
Feeder recorded a matinee show with a live audience in 1999 at the venue to be shown on Fuji TV, a Japanese television station. ITV2 later showed the performance in the United Kingdom in the year 2000. They also returned on 18 November 2008 playing their last ever show as an Echo Label artist, alongside being their last performance at the venue. They played at the venue in 1998, 1999, 2000, 2001 and 2008. Frontman Grant Nicholas has often cited the venue as providing an important stepping stone in their career.
Okean Elzy's videoclip "Toi den'" was filmed at the Astoria in February 2000.
The video for Silver Ginger 5's "Sonic Shake" was filmed at the Astoria in December 2000.
The Darkness were filmed for a Channel 4 documentary called Carling Homecoming where they played the venue, after being signed. They had previously been one of the first bands to sell out the Astoria without being on a major label, a turning point in the band's career to reaching stardom.[5]
Coheed & Cambria played their only Neverender special of 2008 outside of the United States at the Astoria.
Metallica played a secret gig in 1995 at Astoria 2. There was a limited CD release to fans.[6]
Uriah Heep recorded their Magic Night CD/DVD at the Astoria on 8 November 2003.
Twisted Sister recorded a Live at the Astoria DVD in 2004, which was released in 2008.
Marillion recorded their live DVD Marbles on the Road at two sold-out shows at the Astoria in July 2004.
Dio recorded their Holy Diver – Live album at the Astoria in 2005.
Hard-Fi's DVD In Operation is a full live performance at one of their sold-out shows at the Astoria during their December 2005 tour. It reached No. 62 in the UK Album Chart as it was bundled with a remix CD, thus making it eligible.
InMe recorded their 2006 live album and DVD Caught: White Butterfly at the Astoria in December 2005.
Deep Purple started their Rapture of the Deep tour at the Astoria on 17 January 2006.
Arctic Monkeys recorded a concert on Friday, 13 April 2007. Astoria 2007 is the name of the record.
Tangerine Dream recorded a whole concert on 20 April 2007 and released the DVD London Astoria Club Concert 2007. A previous concert was also recorded here on 15 February 2003 and released as Tangerine Tree Volumes 32 and 33. Tangerine Tree is a non-profit fan-based project which features many audience-recorded concerts by Tangerine Dream spanning their entire career.
Nirvana used two songs from the recordings made by Craig Montgomery from their 3 December 1989 show on the live compilation album From the Muddy Banks of the Wishkah released on 1 October 1996. They are the only recordings on the album to feature drummer Chad Channing.
Less Than Jake recorded their album Live from Astoria on the third night of a three-day run at the venue in April 2001. It was released on 29 April 2016 via Rude Records and Saint November Records (for the UK vinyl).
They Might Be Giants recorded the song "London" in 2004 for their Venue Songs project, in which they would write and perform a song about every venue they visited on their tour.
Slipknot played the song Iowa for the first time at Astoria in 2004
Muse recorded a concert on 31 January 2000, with the songs "Agitated", "Sunburn", "Plug In Baby" and "Showbiz" being released years later on the band's Origin of Muse boxset.
Closure and redevelopment of site
Workmen preparing the building for demolition in October 2008The Astoria with scaffolding prior to demolitionThe Tottenham Court Road construction site (2009) on the former site of the Astoria, the green of Soho Square is seen at the top
In June 2006, the Astoria was sold by Compco Holdings to property group Derwent Valley Central, for £23.75m. It was rumoured that the buyers were planning to convert the site into a combination of shops, flats and offices to take advantage of an increase in property prices due to the forthcoming 2012 Olympics.[7]
On 13 August 2007, Festival Republic sold most of its venues, and the rights to the name Mean Fiddler, to the MAMA Group, but it retained The Astoria and Mean Fiddler, which reverted to its old name of The Astoria 2, generally known as the LA2 (London Astoria 2).
In 2008 it became known that the Astoria would be demolished to make way for Crossrail, a major railway development crossing London from west to east. Despite public opposition, London Mayor Ken Livingstone confirmed that the venue would have to go, saying "The construction of Crossrail means that the Astoria can't be saved".[8]
The nightclub G-A-Y left the Astoria in July 2008 and moved to the Heaven nightclub.
Demolition of the Astoria was completed by October 2009.
In 2012, plans by Nimax Theatres to build a new in-the-round theatre on the site adjacent to the Astoria were approved.[11] The site could not be built on at that time due to the construction of Crossrail. The venue was due to open in November 2021 but its opening was delayed as a result of the COVID-19 pandemic.[12][13] The new theatre, @sohoplace, the first newly built West End theatre for 50 years, opened in October 2022 and seats 602.[14]