Loose Talk (Urdu: لُوز ٹاک) was a Pakistani television comedy show that was first aired on ARY Digital in June 2002. The show was a social and political commentary delivered humorously to reach the masses. It was written and created by Anwar Maqsood. The satire-comedy talk show was loosely inspired by BBC World Service's HARDTalk.[1]
In November 2019, a clip from the show went viral and led to the resurgence of the show's popularity in India and Pakistan.[2]
In November 2019, an extract from an episode in which Moin Akhter impersonates a harmonium player and exchanges humorous barbs with Anwer Maqsood went viral in South Asia.[5] The short clip led to the creation of a popular meme template featuring Moin Akhter himself. The full episode on the official YouTube channel of Loose Talk has amassed over 45 million views (as of Aug 2024), the majority of which accrued in late 2019 when the show's popularity exploded in India and Pakistan.
In February 2020, Indian food delivery start-up Zomato used the internet meme to mock its own marketing campaign.[6]
