Love Moves is the seventh studio album by English pop singer Kim Wilde, released in May 1990 by MCA Records. The album was not released in North America.
This was the first album by Wilde to yield no top 40 hit singles in the UK; "Time", the second release from the album, was the lowest charting single in her discography at that time. Five singles in total were released across Europe, with "It's Here", the album's lead single, becoming a top 20 hit in Scandinavian countries and "Can't Get Enough" making a top 20 entry and long run on the French singles chart.
The album attempted to capitalize on the success of Wilde's previous album, Close (1988), but although a top 10 album in Scandinavian countries, it failed to sell as strongly as its predecessor. Some critics noted the MOR feel of the album and the use of similar production sounds throughout. It includes guests Jaki Graham, who contributed backing vocals, and Deon Estus, playing bass guitar. Wilde herself believed "it was a very strong album, and it was very disappointing that it didn't do well. But it didn't really come as too much of a big surprise, because my career before then had always been very up and down. So it wasn't a complete shock... but it was very disappointing."[9]
Critical response
Love Moves received mostly mixed reviews from contemporary critics. Colin Irwan of Smash Hits, despite referring to Wilde as "one of pop's more welcome survivors", accused the singer of "underselling" herself. Describing "It's Here" as "characterless" and the album itself as containing "featherweight production and unimaginative material", some praise was given to "Time" (which was compared to the work of Belinda Carlisle) and "In Hollywood" (featuring a "Madonna-esque sense of drama").[10]Q described the album as a disappointment, writing of Wilde's "character-free voice" and the "EEC approved variants of what once might have been considered a lightly soulful persuasion" found on "Time" and "Who's to Blame".[11]
Track listing
All tracks composed by Kim Wilde and Ricky Wilde; except where indicated.