In 2023, after Luis Rubiales caused controversy when he kissed Spanish midfielder Jennifer Hermoso on the lips without her permission, Lama said on the radio, "Those who are angry, it's because they have never been kissed". After pushback, Lama said he was sorry to "those I have offended", and added, "Spain has become a country of inquisitors... if you think differently, you'll be stoned".[4]