Moon Lovers: Scarlet Heart Ryeo (Korean: 달의 연인 – 보보경심 려; Hanja: 달의 戀人 – 步步驚心 麗; RR: Darui Yeonin – Bobogyeongsim Ryeo; MR: Tarŭi Yŏnin – Popokyŏngsim Ryŏ) is a South Korean television series based on the Chinese novel Bu Bu Jing Xin. It aired from August 29 to November 1, 2016, on SBS, every Monday and Tuesday at 22:00 (KST), for 20 episodes.[1][2][3][4][5]
The series recorded an average nationwide rating of 7.6% for Nielsen Korea and 7.3% for TNMS,[6][7] and was considered a failure for its performance below expectations.[8][9][10] The drama has reportedly been sold for more than $400,000 per episode to the Chinese broadcasting station Youku, totaling over $8 million and thus became the most expensive Korean drama ever sold at the time.[11] The record was beaten a few months later by Man to Man.[12]
Synopsis
During a total solar eclipse, a 25-year-old 21st-century woman, Go Ha-jin (Lee Ji-eun), is transported back in time, to the Goryeo Dynasty.
She wakes up in the year of 941, in the body of Hae Soo, among the many princes of the ruling Wang family, during the reign of King Taejo.
She initially falls in love with the gentle and warm-hearted 8th Prince Wang Wook (Kang Ha-neul), but later develops a relationship with Wang So (Lee Joon-gi), the fearsome 4th Prince, who hides his face behind a mask and is given the derogatory label of "wolf-dog".
As the story develops, Hae Soo finds herself unwittingly caught up in the palace politics and the rivalry among the princes, as they fight for the throne.
Initially known as the cruel and aloof one among the princes, he is both feared and misunderstood by those around him. He begins to change because of Hae Soo, who quickly realizes that his coldness is a front to hide his pain.
A 21st century girl who has had a painful life. She travels back in time to 10th century Goryeo. She is an optimistic girl and can't stand injustice. She becomes the first one to understand Wang So's pain and decides to help him. She cares deeply for her loved ones. She initially develops feelings for the 8th Prince, but later falls for the 4th Prince.
A good man who cares deeply for the people around him. His kind charms make Hae Soo fall for him. However, his position places him as a rival to Wang So for both love and the throne.
One of Hae Soo's friends and a romantic playboy is known for his refined and aristocratic manners. He is very good-looking and has a deep love for music and arts.
The youngest Prince who has a crush on Hae Soo and befriends her, also stays by her side until she dies. As per her last wish, Wang Jung then raises Hae Soo and Wang So's daughter.
On June 25, 2015, director Kim Kyu-tae and his production company, BaramiBunda Inc., announced that they were in the early stages of making a Korean version of the Chinese novel Bu Bu Jing Xin by Tong Hua.[15]
NBC Universal joined the investors on September 15, covering half of the budget of ₩15 billion and raising the expectations for the drama,[16] which would have been filmed entirely before the broadcast and would be aired simultaneously in China and abroad.[17] On January 25, 2016, YG Entertainment also joined the investors.[3]
The Chinese streaming platform Youku bought Moon Lovers at $400,000 per episode, making it the most expensive Korean drama ever sold, surpassing the records previously set by Descendants of the Sun and Uncontrollably Fond, which were sold to China for $250,000 per episode.[11][18][19] The record was beaten a few months later by Man to Man.[12]
Casting and filming
Some shooting locations. From top left: Baekje Cultural Center; Unjusa temple; Saseong-am hermitage; Seyeonjeong pavilion; Pocheon Art Valley; Seon-gyojang mansion; two photos of the Naju Image Theme Park.
On November 11, 2015 it was announced that Lee Joon-gi had been offered the male lead part of Wang So.[20] The actor confirmed his participation in the project on January 4, 2016, and the same day it was announced that Lee Ji-eun (IU) had accepted the part of the female lead.[21] The first script reading took place four days later.[22]
Filming, which lasted five months, began in February 2016 at the Yoseonjeong pavilion and the Yoseon-am rocks in Yeongwol County, Gangwon Province,[23][24] ending in the early hours of July 1, when IU filmed her last scene from episode 20.[25]
The jewels were all created by Jung Jae-in of Minhwi Art Jewelry, and IU herself designed the hairpin with the peony gifted by Wang So to the female lead.[40] Artist Lee Hoo-chang designed and supervised the production of the over one hundred masks for the drama.[41]
Original soundtrack
Moon Lovers: Scarlet Heart Ryeo Original Soundtrack
On August 27, 2016, two days before the airing of the series, South Korean channel SBS aired a one-hour preview containing a historical introduction presented by History professor Seol Min-seok, behind the scenes and interviews with the actors.
A second special episode, containing the historical introduction already presented in the August preview and a summary of the first seven episodes, was broadcast on September 14, for the Chuseok.[57]
On September 3, SBS aired the first three episodes again in the Director's Cut version following the audience's observations on the soundtrack and the presence of too many characters which were considered a source of distraction.[58]
Moon Lovers: Scarlet Heart Ryeo was chosen as the most anticipated series of the second half of 2016 in China,[60] reaching 300 million views after the first three episodes on the online streaming platform Youku.[61] The series reaching more than a billion views after episode 9,[62] and two billions after episode 18.[63][64]
According to Kantar Media, in Malaysia and Singapore the ratings were triple compared to those of Love in the Moonlight, with the share surpassing 70% in its time slot,[65][66][67] and in Singapore it was number three in 2016 Google Trends (TV shows section).[68]
It topped Taiwan's VOD service website KKTV Drama Chart in the September 19–25 week, and was the top content on Hong Kong VOD service's Laiko since the first week of September.[69]
On DramaFever, which made it available in North and South America, it recorded more than two million views within the mid-series.[70] In an American survey conducted on Korean content consumers in October 2016, Moon Lovers: Scarlet Heart Ryeo and Lee Joon-gi placed second in the drama and favorite actors charts respectively, while Lee Ji-eun placed third in the favorite actresses chart.[71]
The next episode previews released through Naver TV cast, South Korea's largest portal site, reached more than one million views each in early October.[69]
Critical response
Lee Joon-gi, Lee Ji-eun and Kang Ha-neul at the drama's press conference on August 24, 2016
After the premiere, audience reviews were mixed, with the adaptation, the soundtrack, the photography, and Lee Joon-gi's acting being praised, while Byun Baek-hyun's performances received criticism.[72][73] Lee Ji-eun's performance received mixed reviews: some critics believed the actress was doing a good job "seeing the nature of Moon Lovers, where the mood changes at every scene,"[74] while others believed that director Kim Kyu-tae's trademark close-ups revealed her lack of emotion.[75][76][77][78]
While for Kim Yoo-jin of TenAsia the drama's brevity (20 episodes against the 35 of the Chinese version) and the rapid pace weren't sufficient to introduce each character,[79] for MediaUs the first two episodes were interesting because they had made a good connection between characters through rapid development,[80] suggesting however that, if Moon Lovers had focused on the power struggles of the early Goryeo Dynasty "instead of setting up the Goryeo version of Boys Over Flowers," it would have been possible to receive a positive response from male viewers interested in political dramas.[81]
According to Lee Woong of Yonhap News, the first part of the drama highlighted the love triangle of the main characters, while almost all conflicts stemmed from Queen Yoo's pathological love for Wang Yo and her evil acts to make him King, thus making the entire drama too fragile.[82] There were also doubts about the plausibility of the developments, such as the historical knowledge of the female lead, and that Wang So's scar could be covered with makeup.[82]
After the airing of episodes 8 and 9, culture critic Ha Jae-keun said "Moon Lovers has lost viewers because of its characters and situations that are hard to relate to. The lack of empathy made viewers feel less involved and couldn't catch them. If the drama shows clear love lines and power struggles from the leading actors, we can expect a rebound in ratings."[79]
With the 10th episode, the mood of the drama changed with the beginning of the power struggle over the throne among the princes, and the development of a three-dimensionality in characters considered "flat and dull" until that moment: Yonhap News again wrote that "IU has shed her comic acting and grasped Hae Soo's emotions in front of a tragic fate. Wang Wook, who has failed to win love and is anxious to choose power for the survival of his family, has become a tragic but empathetic real person."[82] Lee Seung-rok of MyDaily also noted that after turning to tragedy in the second half, the acting, directing and writing had found stability, contributing to the increase in ratings.[83]
The opinions on the finale were discordant: despite the good acting performances of the actors, viewers complained about the excessive product placement in the last episode.[84][85] On the drama in general, Lee Woong of Yonhap News expressed a positive opinion, writing that Moon Lovers faithfully portrayed the tragedy of a love, tragic "not because of misunderstanding, jealousy, or selfishness", but because "one day, the ideals it's chasing have to be broken in front of reality. It has produced an irresistible catharsis by compellingly polarizing the tragic contradictions that love actually has. [...] It didn't escape or glorify the tragic reality as any other fantasy did, but rather used fantasy as a dramatic device to show the tragedy of reality. [...] Moon Lovers portrays a love that withered in the face of power. [...] The Goryeo Dynasty visited by Go Ha-jin was a stage for dramatically exposing the same contradictions we experience in ordinary life."[6]
Park Si-eun's and Woo Hee-jin's acting in their last episodes was also praised for its solidity and maturity, and Oh My Star noted that "compared to the beginning, Lee Ji-eun's acting seems to have melted into the drama thanks to Woo Hee-jin's strong support".[86][87]
The reception abroad and on the Internet was more positive than in South Korea.[88] After five episodes, the People's Daily wrote that "the Chinese version is calm and steady, while the Korean version is more catering to the new generation of online audiences: the overall style is bright, adding a lot of funny elements. The handling of these details reflects South Korea's serious attitude in remaking foreign work."[89]
Awards
On October 28, 2016 Moon Lovers received the K-Culture Pride Award at Korea Brand Awards "for the contribution to the exchange of cultural contents" between Korea and China,[90] and at the end of the year, it was nominated for twelve prizes at SBS Drama Awards, winning seven in total.[91][92] Due to Moon Lovers, Lee Joon-gi's popularity grew and the actor's name consistently topped the real-time and weekly portal sites search rankings.[93] In episode 8, his performance in the last scene drew viewers' attention, and his name, the drama title and "Gwangjong" were the most searched words;[94] the actor was later nominated for the Daesang (Grand Prize) at 2016 SBS Drama Awards.[95][96]
According to Nielsen Korea, the first episode recorded a nationwide viewership rating of 7.4%,[104] the second one of 9.3%,[105] while the third came down to 7%, reaching the minimum, 5.7%, with episode 4.[106] The viewership rating started rising with episode 10,[82] went down again on episode 16 with 5.9%,[107] and reached the highest rating with the last episode, which recorded the 11.3%.[108]
With an average nationwide rating of 7.6% for Nielsen Korea and 7.3% for TNMS,[6][7] the drama was considered a failure for its performance below expectations.[8][9][10] What was pointed out as the main cause of low viewership ratings, however, was the pre-production of the drama, which made it impossible to make changes on the way based on feedback, because filming had already ended.[109][110]
The network tried to remedy the problem by modifying the episodes starting from the sixth, adding new scenes and removing others, thus creating a version of the drama different from the one previously sold abroad.[111]
The fact that the drama wasn't an original story, but a remake, was also indicated as a reason for the disappointing ratings because it created in the potential audience the preconceived idea that the story was heavy and difficult to approach.[80]
For Hankook Ilbo, the audience was tired of bad guys and complicated emotions, preferring instead a kind male lead and a simple story like in Love in the Moonlight, another historical drama of different content aired simultaneously on KBS2.[112] The two series were compared throughout the entire broadcast,[113][114] during which Moon Lovers was overshadowed by the rival in terms of share, remaining in last place among the dramas broadcast the same evening from the three main television channels,[115] but recording the highest Content Power Index in the second week of September and October.[116][117] With the end of Love in the Moonlight on October 18, viewership rating started increasing steadily[108] and Moon Lovers was the most watched drama on the evening of October 24.[118][119]
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^ abKim Yoo-jin (2016-09-20). "[TEN 초점]'달의 연인'은 끝까지 꼴찌로 남을까텐아시아" ["Moon Lovers" will stay in last place until the end?]. TenAsia (in Korean). Archived from the original on 2018-09-20. Retrieved 2018-09-13.
^ abJaimi (2016-08-30). 달의 연인 1, 2회- 파격 편성에도 시청률 아쉬움, 이준기가 풀어야 할 과제 ["Moon Lovers" episodes 1 and 2 - It's frustrating to have low viewership ratings, Lee Joon-gi's tasks to solve]. MediaUs (in Korean). Archived from the original on 2022-05-24. Retrieved 2018-09-11.
^Meditator (2016-09-07). '달의 연인'에 '구르미 그린 달빛' 압승 의미 없다, 어차피 기승전'로맨스' 사극! [There's no point in "Love in the Moonlight" overwhelming win over "Moon Lovers", anyway "romance" historical dramas win!]. MediaUs (in Korean). Archived from the original on 2018-09-20. Retrieved 2018-09-11.
^Lee Seung-rok (2016-11-02). "[MD포커스] '달의 연인' 마지막회 11.3% 1위...최고시청률 경신 유종의 미" [[MD Focus] The last episode of "Moon Lovers" is first with 11.3%... A successful ending with the peak in viewership ratings]. My Daily (in Korean). Archived from the original on 2018-09-20. Retrieved 2018-09-16.
^Jo Hye-ryun (2016-11-02). "끝내 PPL 버리지 못한 '달의 연인-보보 컨실러'" ["Moon Lovers - Scarlet Concealer" ends without getting rid of PPL]. YTN (in Korean). Archived from the original on 2018-09-20. Retrieved 2018-09-17.
^Kim Ye-seul (2016-11-02). "[BZ시선] 결국 PPL이 드라마 망친다...'달의연인' 최종회가 범한 실수 3" [In the end, PPL spoils the drama... Three mistakes made by the final episode of "Moon Lovers"]. Biz Enter (in Korean). Archived from the original on 2018-09-20. Retrieved 2018-09-17.
^Kim Jong-suk (2016-09-30). <보보경심> 우희진, 달의 몰락 속 존재감 발휘해 날아오르다 ["Scarlet Heart" Woo Hee-jin flies up in the fall of the moon]. Oh My Star (in Korean). Archived from the original on 2020-09-27. Retrieved 2018-09-15.
^Yoo Jung-sun (2016-09-28). '달의연인-보보경심 려' 우희진·박시은, 비운의 황궁 여인들...네티즌 "레전드급 연기" ["Moon Lovers: Scarlet Heart Ryeo" Woo Hee-jin and Park Si-eun, unfortunate palace women... Netizens say "Legend-class acting"]. EToday (in Korean). Archived from the original on 2018-09-20. Retrieved 2018-09-15.
^Park Ah-reum (2016-10-01). '달의연인' 시청률이 아쉬워? 국내외 의미있는 기록행진 [Sorry for the ratings of "Moon Lovers"? Meaningful records domestically and abroad]. Herald Pop (in Korean). Archived from the original on 2018-09-11. Retrieved 2018-05-07.
^ abLee Woo-in (2016-10-29). "'달의 연인' 한국브랜드대상 수상 "K컬쳐 자부심 우뚝"" ["Moon Lovers" wins the K-Culture Pride Award at Korea Brand Awards]. TV Report (in Korean). Archived from the original on 2018-11-11. Retrieved 2018-09-21.
^ abIm Joo-hyun (2017-01-01). "[SBS 연기대상]한석규, 5년만 대상..'낭만닥터' 7관왕 쾌거(종합" [[SBS Drama Award] Han Suk-gyu, the Daesang after five years... The seven wins of "Doctor Crush"]. Star News (in Korean). Archived from the original on 2018-07-27. Retrieved 2018-11-07.
^Kang Seon-ae (2017-01-01). "[영상]한석규, 5년만에 SBS연기대상 '낭만적인 송구영신'(종합" [Han Suk-gyu wins Daesang at SBS Drama Award after five years with "Doctor Crush"]. SBS Entertainment News (in Korean). Archived from the original on 2018-11-12. Retrieved 2018-11-07.
^Kim Yoo-jin (2016-10-02). '달의 연인' 이준기, 국내외 뜨거운 인기 '눈길' ["Moon Lovers" Lee Joon-gi, popular at home and abroad]. TenAsia (in Korean). Archived from the original on 2018-09-20. Retrieved 2018-09-14.
^Jang Joo-young (2016-09-20). '달의 연인' 이준기, 열일하는 꽃미모 '시청률 반전의 키' ["Moon Lovers" Lee Joon-gi, the key for turning the audience around are his beautiful looks]. Seoul Economy (in Korean). Archived from the original on 2018-09-20. Retrieved 2018-09-13.
^Baek Ji-eun (2016-12-22). "[SBS결산③] 한석규-조정석-이준기...SBS 휩쓴 男風" [Han Suk-gyu, Jo Jung-suk, Lee Joon-gi... SBS swept by a male wind]. Sport Chosun (in Korean). Archived from the original on 2018-09-11. Retrieved 2018-05-04.
^Park Jin-young (2016-12-09). "[Oh!쎈 초점] 한석규vs김래원vs이준기? 박터지는 SBS 연기대상" [Han Suk-gyu VS Kim Rae-won VS Lee Joon-gi? A boisterous Daesang at SBS Drama Awards]. Osen (in Korean). Archived from the original on 2018-09-11. Retrieved 2018-05-04.
^Park, Hye-mi (November 16, 2016). '2016 아시아 아티스트 어워즈' 배수지-박보검, 베스트 스타상 수상 "아름다운 밤이다" ['2016 Asia Artist Awards' Bae Suzy-Park Bo-gum, Best Star Award "It's a beautiful night"]. News Zum (in Korean). Archived from the original on November 11, 2018. Retrieved June 8, 2017.
^Oh, Ji-won (November 16, 2016). 'AAA' 조진웅∙엑소 대상...방탄소년단∙박보검∙윤아 2관왕 [종합] ['AAA' Jo Jin-woong and EXO Daesang... BTS, Park Bo-gum, YoonA win twice]. TV Daily (in Korean). Archived from the original on June 13, 2018. Retrieved June 8, 2017.
^Im, Ji-yeon (November 16, 2016). [2016AAA]나나·류준열, 드라마 부문 男女 신인상 [[2016AAA] Nana and Ryu Joon-yeol win Best Rookie Award for female and male]. News Zum (in Korean). Archived from the original on April 23, 2017. Retrieved June 8, 2016.
^Lee Hyung-kyung (2016-10-01). 편성 잡음 '질투의 화신' '달의 연인 보보경심 려' 결과는 달랐다...동시간대 1위와 꼴찌 [The results of "Jealousy Incarnate" and "Moon Lovers: Scarlet Heart Ryeo" were different... First and last in the same time slot]. NewsPim (in Korean). Retrieved 2018-09-14.
^Park Seul-gi (2016-10-19). '달의 연인' 백현 죽음에도 시청률 대폭 하락, 5.9%...동시간대 꼴찌 [Even with Baekhyun's death, "Moon Lovers" has a huge drop in viewership ratings, 5.9%... Last in the time slot]. Asia Today (in Korean). Retrieved 2018-09-15.
^Jung Deok-hyun (2016-08-30). '함틋' 이어 '달의 연인'도 빠진 중국발 사전제작의 함정 ["Uncontrollably Fond" and "Moon Lovers", the trap of pre-production from China]. Entermedia (in Korean). Archived from the original on 2018-09-20. Retrieved 2018-09-11.
^Lee Eun-ji (2016-12-09). 진퇴양난 '달의 연인'... 아이돌 연기 논란부터 사전제작까지 ["Moon Lovers" dilemma... From the controversy over idol acting to pre-production]. Herald K (in Korean). Archived from the original on 2020-10-12. Retrieved 2018-09-13.
^Mother T-rex (2016-09-26). '월화 요정' 박보검이 이준기를 누른 비결 [The secret behind "Monday fairy" Park Bo-gum's win over Lee Joon-gi]. Hankook Ilbo (in Korean). Archived from the original on 2018-09-20. Retrieved 2018-09-15.
^Lee Kyung-ho (2016-10-24). '달의 연인', 10월 2주 콘텐츠영향력지수 1위...'구르미' 2위 ["Moon Lovers", first in the Content Index Power Ranking of the second week of October... "Love in the Moonlight" in second place]. Star News (in Korean). Archived from the original on 2018-09-11. Retrieved 2018-05-04.
^Jung Jin-young (2016-10-25). '구르미' 떠나자 '달의 연인' 시청률 수직 상승...'캐리어' 꼴찌 [After the ending of "Love in the Moonlight", "Moon Lovers" ratings rising vertically... "Woman With a Suitcase" in last place]. Aju News (in Korean). Archived from the original on 2018-09-11. Retrieved 2018-06-19.
^"Nielsen Korea". AGB Nielsen Media Research (in Korean). Archived from the original on July 19, 2020. Retrieved August 27, 2016.
^Kang, Seo-jung (2016-10-17). '달의 연인', 야구 중계로 결국 결방확정 ["Moon Lovers", baseball relay eventually finalized]. Osen (in Korean). Archived from the original on 2016-10-22. Retrieved October 17, 2016.
2013 song by M.I.A. Y.A.L.A.Single by M.I.A.from the album Matangi Released22 October 2013 (2013-10-22)Genre Electronic dance Length4:23LabelInterscopeSongwriter(s) Maya Arulpragasam Ruben Fernhout Jerry Leembruggen Producer(s)The PartysquadM.I.A. singles chronology Come Walk with Me (2013) Y.A.L.A. (2013) Double Bubble Trouble (2014) Music videoY.A.L.A. on YouTube Y.A.L.A. is a song by recording artist M.I.A. from her fourth album Matangi, released in 2013. It was released as the…
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Ida O'Keeffe Información personalNacimiento 23 de octubre de 1889 o 1889 Sun Prairie (Estados Unidos) Fallecimiento 27 de septiembre de 1961 o 1961 Whittier (Estados Unidos) Sepultura Forest Hill Cemetery Nacionalidad EstadounidenseEducaciónEducada en Universidad de ColumbiaUniversidad de VirginiaColumbia University School of the Arts Información profesionalOcupación Pintora, grabadora y artista Área Pintura de los Estados Unidos, pintura y artes visuales [editar datos en Wikidata]…
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Svenska församlingen i BrysselFörsamling Biskop Lennart Koskinen i församlingens tidigare kyrka i Waterloo.LandBelgienTrossamfundSvenska kyrkanStiftVisby stiftBildad1989Koordinat50°50′21″N 4°23′50″Ö / 50.839033°N 4.397221°Ö / 50.839033; 4.397221WebbplatsFörsamlingens webbplatsRedigera Wikidata Svenska församlingen i Bryssel eller Svenska kyrkan i Bryssel är en så kallad utlandsförsamling inom Svenska kyrkan. Församlingen utgör eget pastorat, o…
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American actor This article is an orphan, as no other articles link to it. Please introduce links to this page from related articles; try the Find link tool for suggestions. (March 2022) Nicholas MassonNicholas Masson in 2016BornNicholas James Masson (1996-08-07) August 7, 1996 (age 27)Hudson, New HampshireEducationPoint Park UniversityOccupation(s)Actor, dancer, singer, teacherYears active2006–presentKnown forNewsies the MusicalChitty Chitty Bang Bang The Prom Nicholas James Ma…
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1963 film by Jean-Luc Godard ContemptFrench theatrical release posterFrenchLe Mépris Directed byJean-Luc GodardScreenplay byJean-Luc Godard(uncredited)Based onIl disprezzo1954 novelby Alberto MoraviaProduced by Georges de Beauregard Carlo Ponti Uncredited: Joseph E. Levine Starring Brigitte Bardot Jack Palance Michel Piccoli Giorgia Moll Fritz Lang CinematographyRaoul CoutardEdited byAgnès GuillemotMusic by Georges Delerue (France/US) Piero Piccioni (Italy/Spain) Productioncompanies Rome Paris…