Founded in 2009 by Steve Coulton and Bret Blakely, the company is known for creating the first and only USGA-conforming hollow-metal-core ball in 2012.[1] OnCore has since released several other golf ball products, including the ELIXR,[2] VERO X1,[3] and VERO X2[4] tour performance golf balls. OnCore has secured the sponsorship rights of the Gateway Tour. The company relies primarily on word-of-mouth marketing for advertising and conducts much of its sales online.[5] Professional athletes such as Ezekiel Elliott and Josh Allen have become shareholders in the company.[6][7]
Sports entertainment centers
In 2019, OnCore announced plans for a privately funded $30-million year-round sports entertainment complex along the Buffalo River on a former brownfield near Riverworks and Canalside. The facility was to include a 72-hitting-bay golf entertainment center with food and beverages, 350 parking spaces, a 120-room hotel with meeting and event space, and year-round access to the river, in addition to attractions for children.[8][9] This project as planned was delayed due to the COVID-19 pandemic,[10] then abandoned in 2023,[11] with the effects of the pandemic on the economy cited as a primary reason.[10] OnCore will instead build a smaller entertainment facility without the hotel in South Buffalo, with a similar facility also planned for Knoxville, Tennessee.[12]
