WBOS producer, Mark Tudor told Billboard that the song talks about the music business. He goes on to say that "losing bullets and discount bins" could become a household name if the media picks up on the birthday/business connection.[2]
Music video
The music video was directed by Gary Gutierrez and premiered in mid-1986. The video combines live action sequences with animated photography and centers around the band on tour. It also shows vintage concert footage since the founding of the band.