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Parveen Ashraf

Parveen Ashraf (born 22 June 1965) is a British food writer and TV chef of Indian cuisine.

Parveen Ashraf
Born (1965-06-22) 22 June 1965 (age 59)
Bradford, West Yorkshire, England
Occupation(s)TV Chef, Presenter, Food writer, Author, Newspaper columnist
Years active2008-Present
TelevisionParveen's Indian Kitchen
Saturday Morning with James Martin
Ideal World
Hochanda
SpouseQamar Ashraf (m. 1987)
Children3
Websitehttps://www.parveenthespicequeen.com/

Biography

Ashraf was born in Bradford, West Yorkshire, England, and attended Carlton Bolling College.[1] She spent most of her early career working in education eventually becoming an Ofsted inspector. Whilst working for Ofsted, Ashraf was diagnosed with a tumour and after a year of surgery she decided to leave her job and follow her passion of cooking.[1] She went on to set up her own catering company and taught Indian cooking at adult colleges in East Anglia. In 2010, Ashraf developed her own range of recipes and spice kits to make authentic Indian food and became a regular guest presenter on TV shopping channels Ideal World and Hochanda.[1][2] Ashraf appeared on the popular channel 4 show, Come Dine with Me, in 2009.[3]

In 2016 her debut cookbook, Parveen The Spice Queen, Step by Step Authentic Indian Cooking was published and she began writing a weekly food column for the Peterborough Telegraph.[3][4] Ashraf appeared as a guest presenter on Saturday Morning with James Martin in October 2018 showcasing some of her own dishes including 'Onion Bhaji Butty'.[1][5] Following her success on TV, Ashraf presented Parveen's Indian Kitchen, a 10 part cooking series which aired on ITV in January 2019.[1] The series was later broadcast in India, Norway, France, Australia, Sweden and Israel.[6]

In September 2021, Ashraf was selected as the head judge of the Leicester Curry Awards 2020/21 and dubbed 'Queen of Spice’.[7] Following her success as a Curry Awards Judge, she was invited to be on the first ever all-female judging panel for the 4th Annual Bradford Curry Awards in 2023. [8] In June 2023 Parveen's Family Favourites: Food Cooked With Love, Ashraf's second cookbook based on both classic and fusion dishes was published.[9]

Personal life

Ashraf and her husband, Qamar, a civil engineer and property development manager, married in 1987 and have three children together.[1] Ashraf currently resides in London.[1][4] Ashraf is an ambassador for Action Medical Research and has also worked closely with The One Family Charity travelling to Nepal to help female victims of human trafficking and abuse.[10][11]

Filmography

Television

Year Title Role Notes Channel
2018 Saturday Morning with James Martin Guest Presenter 1 series ITV
2019 Parveen’s Indian Kitchen Presenter 1 series ITV

Bibliography

  • Parveen The Spice Queen, Step by Step Authentic Indian Cooking, FCM Publishing (ISBN 978-0-9956296-2-2, 2017)
  • Parveen's Family Favourites: Food Cooked With Love, FCM Publishing (ISBN 1914529669, 2023)

References

  1. ^ a b c d e f g "Parveen is about to spice up your Saturday morning TV viewing". www.peterboroughtoday.co.uk. Retrieved 24 June 2020.
  2. ^ "Up and Coming: Parveen Ashraf". Chaat Magazine. 29 June 2014. Retrieved 24 June 2020.
  3. ^ a b "Peterborough's Spice Queen to bring the joy of Indian food to TV screens with ITV series". www.peterboroughtoday.co.uk. Retrieved 24 June 2020.
  4. ^ a b "Spice Queen's sizzling book". www.peterboroughtoday.co.uk. Retrieved 24 June 2020.
  5. ^ "It took a decade - and James Martin - to make Peterborough chef's television dream come true". www.peterboroughtoday.co.uk. Retrieved 28 June 2020.
  6. ^ "% How we launched a culinary star towards her broadcasting dream". Breadcrumb Media. 11 June 2020. Retrieved 28 June 2020.
  7. ^ "Leicester Curry Awards 2020/21: 'Queen of Spice' Revealed as Head Judge".
  8. ^ Mahnoor, Mahmood (7 July 2023). "Meet the judges for the 4th Annual Bradford Curry Awards: Masters of talent and taste".
  9. ^ Barnes, Brad (22 September 2023). "Peterborough's Spice Queen's new book of 'family favourites'".
  10. ^ "Celebrity Support". Action Medical Research. 10 April 2019. Retrieved 24 June 2020.
  11. ^ "Interview With Celebrity Chef Parveen Ashraf - The Spice Queen". Listen Notes. Retrieved 24 June 2020.
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